Hasbro held its annual Fan Media Day last weekend, offering Toy Fair attendees their first look at some of this year's major products from the worlds of Star Wars, Marvel, G.I. Joe, and Transformers.
We gave you a breakdown of the Marvel portion of the event in our previous report, and now we have the highlights from the rest of Hasbro's presentation and debut of its Star Wars, G.I. Joe, and Transformers lines.One of the first announcements made by Hasbro's Star Wars team was the introduction of light-up lightsabers for many of the 3.75-inch scale (and above) figures in the upcoming waves. Among the characters making their debut in this year's waves will be Grand Moff Tarkin, Starkiller Galen Marek, and Shae Vizla of Star Wars: The Old Republic. In July, fans will see characters like Nien Nunb, Weequay, and a new version of the red-caped Royal Guard.
The first truly big announcement, though – both in excitement generated and actual product size – was the reveal of the Trade Federation MTT. The massive transport vehicle will be available in the fall and will come with 20 battle droids (four articulated, 16 posed) that can be deployed automatically with the push of a button, as well as an Obi-Wan Kenobi figure.
This year's San Diego Comic-Con will feature yet another Star Wars exclusive, and the reveal of this year's exclusive generated a lot of interesting buzz. The 2012 Comic-Con exclusive will feature a set of figures in special packaging that recreates a “lost” line of classic figures. One 3.75-inch figure from each of the six films will be included in the set, as well as a special Carbonite Jar Jar figure. Yes, you read that correctly – the extra figure will be a version of Jar Jar Binks encased in carbonite.
Looking ahead to 2013, the Star Wars team revealed the figure that will be created as a result of the 2011 fan choice poll: Mara Jade Skywalker.
Finally, one other item of note in Hasbro's upcoming Star Wars line is the Darth Maul version of the popular Ultimate FX Lightsaber. Along with the characteristic red glow, the Darth Maul lightsaber can be combined with another lightsaber to create the character's double-bladed weapon from The Phantom Menace.With “Transformers: The Ride” debuting at Universal Studios in May, a new Transformers-themed MMO in the works, Transformers Prime kicking off its second season this month, and Transformers: Fall of Cybertron game coming later this year, 2012 looks to be a busy time for the robots in disguise, too.
Among the highlights of Hasbro's upcoming Transformers line were several new figures based on both the Prime animated series and the move trilogy, as well as a series of figures based on Fall of Cybertron. Chief among the Fall of Cybertron figures was Bruticus, the large combiner-class Transformer made up of five Combaticons. During the company's Transformers presentation, some footage of Bruticus in action during the game was shown, offering a preview at how the robot will be used as a playable character. As he smashed his way through an Autobot facility, the individual powers of his five components offered different abilities, ranging from a shield to a powerful laser.
The Transformers team also offered a quick look at the upcoming Transformers Universe MMO, a browser-based game developed by Jagex Studios that will debut this fall.G.I. Joe: Retaliation premieres in a few months, so there are more than a few new toys on the way from that line, though the line's team indicated that it will be a “leaner” line than the one that accompanied 2009's G.I. Joe: The Rise of Cobra. Shifting focus away from the younger-skewing products, Hasbro will instead produce more than 50 different figures in its 3.75-inch line, as well as 9 vehicles. Along with army-building characters like the Crimson Guard and Alley Viper, the G.I. Joe team also revealed some of the movie-likeness figures that will begin hitting shelves in June. Among them was Bruce Willis' version of Joe Colton, the original G.I. Joe, and multiple figures based on Dwayne Johnson as Roadblock. The line's ninja figures were clearly a big focus of this year's products, with more variations of Snake Eyes, Storm Shadow, newcomer Kim Arishikage, and other ninja than any other figures.
This year's Comic-Con exclusives will include both the red and white versions of Arishikage – who can't use her codename “Jinx” due to certain legal issues – as well as another G.I. Joe/Transformers crossover. Building on the success of last year's Sky Striker Starscream, Hasbro will make a Shockwave H.I.S.S. Tank available at this year's show.Stay tuned for a full gallery of Hasbro's Toy Fair 2012 line-ups!