Toy Fair 2012: Hasbro Reveals AMAZING SPIDER-MAN, AVENGERS

Toy Fair 2012: Hasbro Reveals Marvel

Toy Fair 2012 kicked off this weekend, and as usual, the festivities began with a peek at Hasbro's upcoming product lines at the company's Fan Media Day. The annual event is always a popular start to the show, offering a preview of what's to come from the company's toy lines based on Marvel properties.

You can get a look at some of the upcoming action figures in our Toy Fair 2012 galleries coming soon, but here are some of the highlights from Hasbro's preview of what's to come in 2012 and beyond.


With both The Amazing Spider-Man and The Avengers hitting theaters this year, it's shaping up to be a big year at the theaters and in the toy scene, with both films generating a lot of new products. Hasbro's line of toys based on The Amazing Spider-Man should begin hitting shelves May 28, and includes 16 new “Mission Spidey” 3.75-inch figures, as well as a variety of other figures that range from 2-inch scale to the large, 13-inch “Mega Web-Shooting Spider-Man.” The lines include multiple variations of Spider-Man and The Lizard, as well as some vehicles and other accessories that probably don't appear in the movie, but look pretty cool anyways. (Because every superhero needs a motorcycle and a plane, right?)

Hasbro also revealed a few just-approved products based on The Lizard, including a mask and an 8-inch figure that offers a nice look at Dr. Curt Connors' reptilian alter ego. One other notable item – but for different reasons – is the “R/C Speed Climbing Spider-Man,” a remote-controlled Spidey figure that “climbs” any smooth surface (horizontal or vertical) using vacuum technology.

As for The Avengers, Hasbro debuted a long list of figures in various scales, including the standard 3.75-inch figures. The Avengers lines will begin hitting shelves March 1, and along with the movie-style versions of Captain America, Iron Man, Thor, Hulk, Hawkeye, Black Widow, Loki, and the rest of the characters, there was also an unidentified villain teased in the line.


One of the biggest products in Hasbro's Avengers line, however, was the S.H.I.E.L.D. Helicarrier, a 3-foot vehicle that had enough room for every character in the line to fit on its deck with room to spare. The Helicarrier was accompanied by the Quinjet, which featured two different modes of flight and a clip on the wing that allows Iron Man to fly alongside it.

Oh, and for anyone still looking to get ahold of a pair of Hulk Hands, Hasbro will release new versions of each of the popular costume accessories based on the team's solo movies in a new, Avengers-themed line. Along with the Hulk fists, Captain America shield, Thor hammer, and Iron Man mask and repulsor, we'll get a Nerf-style bow for Hawkeye fans.

Not to ignore the Marvel Universe and Marvel Legends lines, Hasbro also debuted a very long list of characters from both lines. Some of the notable upcoming figures from the 3.75-inch Marvel Universe line included Puck, Nova, Kang, Ultimate Spider-Man (and a Miles Morales variant), Kraven, Blastaar, Future Foundation Spider-Man, and team packs based on Alpha Flight and The Inhumans. Among the variants in the line will be the classic Paper Bag Spider-Man, sporting a spare Fantastic Four suit and paper bag over his head.


The 6-inch Marvel Legends line featured quite a few notable additions, including Build-A-Figure versions of Terrax and Arnim Zola. Unlike in previous Build-A-Figure lines, Arnim Zola will have a variant of his own, with either the standard face on his chest-mounted monitor or the Red Skull version of Zola. Some of the new figures in the Marvel Legends line include Dark Wolverine (and a Daken variant), Klaw, Extremis Iron Man (and a Stealth Armor variant), Drax, Thunderball (and a Pildedriver variant), Fantomex, Madame Masque, Hope Summers, and Bucky Cap.

Hasbro also offered an early peek at two figures due to hit shelves in 2013, including a Marvel Universe version of Death's Head (which had everyone cheering, yes?) and a Marvel Legends version of the Squadron Supreme's leader, Hyperion.

Stay tuned for news on the new Transformers, G.I. Joe, and Star Wars toys coming from Hasbro!

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