In August, DC Comics will begin offering 32-page comic book titles with a $3.99 cover price in their DC Universe family of titles. A spokesperson for the publisher declined to comment further on the change, but confirmed that the new price point, first noticed by fans in DC's August 2010 solicitations, is indeed accurate and official.
Previously, all 32-page DC titles were priced at $2.99 and the publisher only used the $3.99 price point for extra-length books, most featuring a main title feature, and an 8 to 10-page back-up story, or co-feature.
The debut issue of the new Green Lantern: Emerald Warriors ongoing series sports the new page count-cover price combo, while the 32-page Time Masters: Vanishing Point #2 and The Mighty Crusaders #2 are also newly $3.99. These latter two titles are noteworthy because both of their July 2010 32-page debut issues feature a $2.99 cover price.
While new to DC Universe titles, the page count-price point combo is not new to fans of the major two publishers. Marvel Comics has offered $3.99 32-page titles for more than two years, including 40 such titles in August. The 32-page $3.99 price point also previously made its debut on titles in DC's WildStorm imprint. Eight 32-page WildStorm titles will feature the $3.99 cover price, including writer Gail Simone's Welcome to Tranquility: One Foot in the Grave #2, another second issue getting a dollar increase from its July debut issue.Over at Vertigo, American Vampire #6, the first issue of that series solicited at 32-pages and not 40, will keep its $3.99 cover price. The issue will also be the first of the series not co-written by Stephen King.