L.A. Comic Book Store Bakes Up Cheesy Workaround to Service Customers During Coronavirus

Batman vs. Teenage Mutant Ninja Turtles
still from Batman vs. Teenage Mutant Ninja Turtles
Credit: Warner Bros. Animation,

If necessity is the mother of invention, a Los Angeles comic book store owner just gave birth to an interesting workaround to the city's essential business restrictions preventing him from servicing customers from his stores.

Ed Greenberg, owner/operator of Collector's Paradise in Winnetka, CA., one of three locations in southern California, is taking orders from customers on comics and graphic novels and has teamed with a local pizzeria (which can remain open as an essential business) for readers to pick-up up their orders.

We'll let Greenberg (via the Collector's Paradise newsletter) explain...

"LOCAL PICK UP IS BACK, BABY! AND THIS TIME IT COMES WITH A GREAT PIZZA AND SPECIAL PRICING EXCLUSIVELY FOR OUR CUSOTMERS [sic]," reads the email newsletter.

Greenberg goes on to tout the virtues of Pizza Connection, a long-time staple in his Winnetka neighborhood, which he boasts, "IS the best pizza in LA."

Although crediting the idea of the workaround solution to another store in another state, he then explains the deal.

"Pizza Connection is an 'essential business' so they are open. So if you want to come by and get a slice or two, or better yet, a pie, you get to pick up your comics too," the newsletter reads. "AND, if you mention COLLECTOR'S PARADISE as the coupon code before ordering, you get what I have been getting for YEARS as a neighbor, a 20% DISCOUNT.

"All you have to do is call our shop, place your order for some awesome comics, graphic novels, toys, statues, t-shirts, D&D manuals, MTG Cards, Supplies, CGC books, whatever makes you happy at our store. Pay for it over the phone, and, NEXT DAY, stop by and pick them up at the Pizza Connection."

Readers don't even have to order a pie, though of course, Greenberg encourages his customers to place a food order, astutely pointing out human hands don't touch pizzas after they are placed raw in a pizza oven.

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