Valiant's BLOODSHOT Gets 'Immersive Cinema Experience' Format Release

Bloodshot stills
Credit: Sony Pictures

Sony's adaptation of Valiant Comics' Bloodshot will open in theaters utilizing the 'Immersive Theater Experience' or ICE format, according to The Hollywood Reporter.

The special ICE theaters, which launched in France in 2017, feature LED panels on the walls to fill moviegoers' peripheral vision and features "immersive sound and laser projection."

Sony previously released Jumanji: The Next Level in the format.

There is currently only one ICE-equipped theater in the United States - Los Angeles, California's Regal L.A. Live theater.

Bloodshot opens in North American theaters on March 13.

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