Marvel Comics has begun spelling out offers to encourage retailers to host launch parties surrounding April 15's Empyre #1.
"[The Empyre launch party merchandise] has many exclusive offerings, including limited edition variant covers and promotional items, which you can check out at the link below!"
The deadline for retailers to order these incentives is March 23.
The publisher is also offering Empyre #1 "Party Invite" postcards for retailers in 100-count bundles. The 3,000 highest-selling Diamond COmics Retailers will receive one free bundle, with additional bundles available for $5 each.