Warner Bros. Launches DC Ambassador Program with Tongal for the 'Ultimate Fan Experience'

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Credit: DC

Press Release

WHAT: Warner Bros. and DC have joined forces with content creation and talent platform Tongal to give DC’s biggest fans a chance of a lifetime.

WHEN: Beginning today, through March 9th, Batman and Wonder Woman fans will have the opportunity to become DC Ambassadors and gain exclusive, early access to new and exciting products and experiences inspired by these heroic franchises, and spread their love for the world’s greatest Super Heroes with content made by the fans, for the fans.

WHERE & HOW: Superfans of all ages can go to Tongal.com/DCAmbassador to apply and learn more. Participants will be asked to submit a video that highlights their fandom for these franchises. On April 13th, the inaugural group of DC Ambassadors will be announced (8 Batman ambassadors and 7 Wonder Woman ambassadors) and will begin working with DC to create social content around key moments and celebrations throughout the year to be shared across their and DC’s networks. This elite group of moms, dads, aunts, uncles and fan families will also earn money-can’t-buy experiences from DC and commission sales via the Amazon Associates affiliate marketing program.

MORE: Fans are encouraged to follow @dc on Facebook, @DCComics on Twitter and @dccomics on Instagram for updates and more information.


About Warner Bros. Consumer Products

Warner Bros. Consumer Products (WBCP), a Warner Bros. Entertainment Company, extends the Studio’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with best-in-class licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by franchises and properties such as DC, the Wizarding World, Looney Tunes and Hanna-Barbera. The division’s successful global themed entertainment business includes groundbreaking experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi. With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships and themed experiences, WBCP is one of the leading licensing and retail merchandising organizations in the world.

About DC
DC is one of the largest English-language publishers of comics and graphic novels in the world and home to some of the most iconic and recognizable characters ever created. As a creative unit of WarnerMedia, DC is charged with strategically integrating its stories and characters across film, television, consumer products, home entertainment, interactive games and the DC Universe subscription streaming service. For more information visit dccomics.com

About Tongal
Tongal is the ultimate platform for content creation that gives networks, studios, and brands access to a global community of creators to simplify and scale content development. The company connects the best and brightest creative talent from around the world to unlimited opportunities. Tongal’s product and technology power the entire creative process to bring undiscovered, great ideas to life. Notable organizations such as NBCUniversal, NASA, Disney, Warner Bros., Macy's, lululemon and The LEGO Group are developing branded and original content and advertising content on the Tongal platform.

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