KISS and MARVEL Reunite for Licensed Apparel, Home Goods, More

KISS/Marvel
Credit: KISS/Marvel

Marvel Comics and longrunning rock band KISS have joined forces once again, this time for a line of joint branded apparel, home goods, and other products.

KISS co-founder Gene Simmons announced the partnership in a tweet, saying "Marvel and Rock Legends KISS Join Forces on new co-branded collection, KISS x Marvel. Fifth Sun, accessories and drinkware from Bioworld, home goods from Jay Franco, and posters from Trends International to be released as part of the exciting co-brand."

Credit: KISS/Marvel

Simmons' tweet included an image an illustration of the members of KISS and some Marvel heroes together, along with what appears to be a new version of the band's classic Destroyer album cover with the members replaced by Marvel superheroes.

“The strength and power of the Marvel Universe has inspired musicians, artists and creative talent for more than 80 years,” said Paul Gitter, senior vice president, Marvel Licensing in an accompanying statement (via LicenseGlobal). “Our KISS x Marvel collaboration continues the legacy of working with these amazing rock ‘n’ roll hall of famers, and we are beyond excited to bring fans a loud and proud merchandise collection that screams Marvel style, with rock ‘n’ roll attitude.”

“[It’s] a privilege and an honor to follow up our debut 1978 Marvel relationship, KISS Comics, where we met Spider-Man, Dr. Doom and the Fantastic Four with this new partnership,” added Simmons and fellow KISS co-founder Paul Stanley. “This is as cool as it gets.”

Credit: KISS/Marvel

“We are thrilled to bring these two legendary brands with such a rich history together for this one-of-a-kind collaboration and feel confident that this will generate strong retail success,” said Lisa Streff, external vice president, global licensing, Epic Rights. “The KISS x Marvel co-brand is sure to have something for fans of all ages who love these evergreen giants.”

KISS and Marvel previously collaborated in the 1970s, KISS' heyday, for a comic book series for which the first issue was famously printed with the members' blood mixed into the ink. Simmons himself has often credited Marvel Comics for the band's signature costumed style, saying his iconic batwing cape was inspired by Black Bolt, while his use of the now-infamous "rock hands" sign was based on the way Spider-Man's hands are often posed while using his web-shooters.

Print-on-demand apparel for the collaboration was quietly released in January, with more unspecified products to follow this year.

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