Marvel Studios' President/Chief Creative Officer Kevin Feige is coming to this year's South by Southwest (SXSW) to talk about Disney Parks and Experiental Storytelling. Feige and Parks chairman Bob Chapek are scheduled to lead an hour-long session titled "Technology + Storytelling = Magic (Experiential Storytelling)."
"Today’s technological revolution is changing the game when it comes to experiential storytelling, and Disney is staying ahead of the curve by leveraging emerging tech to revolutionize the Guest Experience," reads SXSW's description of the panel. "In this conversation, Bob Chapek, Chairman of Disney Parks, Experiences, and Products, will be joined by Kevin Feige, President, Marvel Studios, and Chief Creative Officer, Marvel, and Disney Imagineers to give attendees a behind-the-scenes look at some of the incredible innovations Disney uses to bring stories to life at destinations around the world."
Feige and Chapek's session is scheduled for March 13 from 12:30 to 1:30 p.m. at an SXSW location to be announced.
This week's SXSW is scheduled for March 13 through 22 in Austin, Texas.