The Big Idea Behind BAD IDEA Revealed (And How They're Making It Just About the Comics)

Megalith #1
Credit: Lewis LaRosa (Bad Idea)
Credit: Bad Idea

A group of former Valiant Comics executives and creators have teamed up to form Bad Idea, a new publisher focused on high-end comic books available through an extremely limited number of stores - 20 to be exact, to start out with.

Bad Idea's plans are to produce one to two single issue comics per month at a time. At a company-standard price of $3.99, these "pristinely designed, prestige-format packages" will have no variants and no collections. Further to that, Bad Idea does not plan to release any of their comics digitally.

So if you want one, you have to head into one of these hand-picked 20 retail stores.

Credit: Lewis LaRosa (Bad Idea)

So what comics will Bad Idea be publishing? To start, the company will launch with Eniac from writer Matt Kindt and artist Doug Braithwaite in May 2020. The premise hasn't been revealed.

Though no other titles have been announced, Bad Idea states that it has projects in the works involving creators Mae Catt (Young Justice), Joshua Dysart (Unknown Soldier, Harbinger), Tomas Giorello (X-O Manowar), Lewis LaRosa (Bloodshot Reborn), Adam Pollina (X-Force), Robert Venditti (Justice League), Marguerite Bennett (Batwoman), Eric Heisserer (Bird Box, Arrival), Jody Houser (Harley Quinn & Poison Ivy), Jeff Lemire (Black Hammer, Gideon Falls), Peter Milligan (X-Statix), Zeb Wells (Amazing Spider-Man), and more.

One other title, Megalith, was named with cover art from Lewis LaRosa included in Bad Idea's announcement (seen here), but no official details were included.

Headed up by Co-CEOs/Co-Chief Creative Officers Dinesh Shamdasani and Warren Simons, Bad Idea also includes Publisher Hunter Gorinson, Director of Marketing Joshua Johns, and Sales Consultant Atom Freeman.

At this time the retailers who'll carry these titles has not been announced.

Twitter activity