Reedpop and Crunchyroll have entered an agreement for the convention company to take over managing the annual Crunchyroll Expo convention.
"We are thrilled that the Reedpop team will work with Crunchyroll to deliver Crunchyroll Expo to anime fans," said Reedpop President Lance Fensterman in the announcement. "The Crunchyroll team has done an amazing job in making this show into what it’s become in just a few years. We know that fans continue to clamor for additional experiences hitting the cross-section of anime, manga and cartoons. We couldn’t be more excited to work with a brand as strong and dynamic as Crunchyroll is and we look forward to delivering an incredible experience for their fans."
Launched in 2017, Crunchyroll Expo is an anime/Japanese pop culture-themed convention spinning out of Crunchyroll's streaming service.
"It’s our priority that Crunchyroll Expo presents extraordinary anime experiences to fans," said Crunchyroll's Head of Events Mary Franklin in the announcement. "Reedpop not only has the production expertise to help us expand and improve the shows each year, they also care deeply about pop culture fans."
Reedpop has set the next Crunchyroll Expo to take place September 4 - 6, 2020 at California's San Jose Convention Center. Tickets are scheduled to go on-sale November 26 at 12 p.m. Eastern.
Crunchyroll is one of several media entities under the WarnerMedia umbrella, which of course also includes DC and Warner Bros. Pictures. While these is no indication the Crunncyroll partnership will lead to additional events, Reedpop could be a potential partner for DC events.
In 2018, DC and Warner Bros. produced a "pop culture event" (that looked like a D23 Expo-style convention) in Washington, D.C. called - fittingly enough - DC in D.C. The publisher produced a similiar event in the 1970s.
Across the aisle, Reedpop also partners with Disney and Lucasfilm for the annual Star Wars Celebration conventions.