DC has unveiled a "Retailer Gift Variant Edition" of the upcoming The Joker: Year of the Villain #1 with a cover by The Killing Joke artist Brian Bolland. Direct Market comic book retailer accounts serviced by Diamond will each receive one copy, and potentially more if the retailer submitted proof to DC they destroyed recalled copies of Superman and Supergirl issues earlier this year.
"Featuring a new cover by Brian Bolland, this variant edition was created as a thank you to retailers who received the original versions of Superman #14 and Supergirl #33 and followed DC's instructions to destroy those issues and submit an affidavit of destruction," reads DC's statement this week.
In August, DC recalled the then-upcoming Superman #14 and Supergirl #33, explaining that the covers "ultimately did not reflect the contents of the stories." Some copies of the original recalled issues did find their way onto the second-hand market (including eBay), and reports emerged that the revised versions of the issues also included coloring changes to the hair and skin color of several Legion of Super-Heroes characters.
"Retailers who received the original versions of Superman #14 and Supergirl #33 and submitted an affidavit of destruction will receive free copies of The Joker: Year of the Villain #1 Retailer Gift Variant Edition in quantities equal to their FOC orders of Superman #14 (JUN190540 -- main cover only)," explains DC this week. "Retailers who received the original versions of Superman #14 and Supergirl #33 but did not submit an affidavit of destruction will receive one copy of The Joker: Year of the Villain #1 Retailer Gift Variant Edition per account."
Newsarama has received reports that some retailers are expressing frustration over DC’s decision in retailer-only social media groups.