Sony is borrowing a page out of Marvel Studios' 2019 playbook and is preparing a re-release of Spider-Man: Far From Home with a new scene.
Beginning August 29, an extended cut of Far From Home with a new approximately four-minute action scene will be released to North American theaters, clearly hoping to take advantage of the long Labor Day weekend, traditionally a boost to the box office in the United States. The extended but will also be released in IMAX and other large format venues in selected locations.
The re-release - similar to Avengers: Endgame's own re-release earlier this summer that helped push that film over the all-time global record held by Avatar - seems designed to try to get Far From Home over the $400 million domestic box office threshold, which at its current pace it likely would not otherwise reach.
Sony Pictures highest-ever grossing film worldwide (not adjusted for inflation) currently has $377m at the domestic box office after a $2.8m dollar weekend and $1.109 billion dollars globally.
Sony did not specify plans to release this new cut of the film to audiences outside of North America.