During Thursday afternoon's Meet the DC Publishers panel at Comic-Con International: San Diego, DC co-publisher Dan DiDio seemed to express frustration over the publisher's "Facsimile" editions of classic comics - which are reprints of old issues presented as originally published, original advertisements included.
During the panel DiDio asked the audience how many of them read their Facsimile Editions. When no one answered the question with applause, DiDio responded “Good, that’s the one I was hoping we wouldn’t hear applause for.”
“We do these Facsimile Editions where we reprint older issues of comics including all the old ads and stuff…and in some cases these are selling more than the new comics with these characters. People are more interested in buying the stories from 30 or 40 years ago than the contemporary stories, and that’s a failure on us," he explained.
“We should be focused on moving things forward, always pushing the boundaries and finding new stories to tell. That’s how we’ll survive and grow this industry,” DiDio continued.
It was not immediately clear if DiDio's frustration was more focused on the facsimiles being published, or their own ability to create new comics that outsell them.
Writer Joe Hill, in attendance in support of his Hill House family of DC titles, had a different perspective entirely.
“I want to defend the Facsimile Editions for a minute," Hill responded. "The reason they sell so well is, if you’re an older reader who has kids who are going crazy for comics, you’re gonna buy the Facsimile Edition because those are the stories you knew and loved as a kid. So for people who didn’t know them, they’re not 'new', but they are new.”