The Empire State Building was lit with blue and red in honor of the impending July 2 release of Spider-Man: Far From Home on Monday night.
Spider-Man actor Tom Holland was on hand to commemorate the occasion alongside co-stars Zendaya and Jacob Batalon to pull a lever that symbolically enacted the color change. The event also promoted Holland's The Brothers Trust, a charitable organization founded by his parents that provides support to underpromoted charities.
Here's video, via Reuters:
The Empire State Building changes the color of its lights often, usually coinciding with an event. It's previously sported Spider-Man's red and blue on multiple occasions.
Spider-Man: Far From Home is due out in North American theaters July 2.