Updated June 25, 2019: According to Marvel Editor-in-Chief C.B. Cebulski, August's Marvel Comics #1000 may or may not be the project he was referring to in early May with a series of tweets teasing a comic book he speculated could sell one million copies in the comic book Direct Market.
Monday (see below) Newsarama reported on several discounts being offered to Direct Market retailers for the Marvel Comics #1000 special (or launch of a new series?), and in our story presumed it was project Cebulski was referring to when on Friday, May 3 he tweeted:
"The last comic to sell a million copies was Star Wars #1. Which was almost five years ago. I feel it's about time we publish another title that sells over seven figures. And I think I have an idea..."
Later that same Friday, May 3 he followed up with another tweet, shooting down speculation (what he referred to as "good guesses") published by Newsarama and other sites that it was a Star Wars relaunch. His follow-up tweet read:
"Good guesses, folks, but it is not a Star Wars relaunch. For a story firmly set in the Marvel Universe. More hints next week..."
The next week on Tuesday May 7, Cebulski tweeted that readers should "be sure to read every page of every new Marvel comic tomorrow, folks!" which turned out to be large series of teasers that would eventually be revealed as creative teams for the massive Marvel Comics #1000, the first of several tweets that week referring to the teasers/special.
But this week Cebulski tweeted that despite the timing of his original Twitter teases, he never actually directly connected the original May 3 tweets with the May 8-9 tweets and Marvel Comics #1000, specifically correcting Newsarama on our assumption. He wrote:
@Newsarama I don’t believe I ever said which comic I thought would sell a million copies. Please don’t assume and put words in my mouth. Thanks.— C.B. Cebulski (@CBCebulski) June 25, 2019
Newsarama has edited Monday's story to reflect this more accurrate information.
We also contacted Marvel Comics directly to ask what project Cebulski was originally referring to. The publisher responded Tuesday morning there was nothing to share in regards to those tweets at this time.
Original story published June 24 and edited June 25: Marvel has announced several discount incentives for retailers to raise their orders for Marvel Comics #1000. This 96-page one-shot may or may not be the project Marvel Editor-in-Chief C.B. Cebulski has publicly hoped/speculated will sell over one million copies.
"The last comic to sell a million copies was Star Wars #1. Which was almost five years ago. I feel it's about time we publish another title that sells over seven figures. And I think I have an idea..." Cebulski said cryptically on his personal Twitter back on May 3
Retailers can receive up to a 15% discount on Marvel Comics #1000 if they order more than they did War of the Realms #6. The scale of the discount is determined by the amount ordered - 15% if they order double, 10% if they order 75% more, or 5% if they order 50% more.
The deadline for retailers to place their initial orders of Marvel Comics #1000 is July 15, with a scheduled on-sale date of August 28.
[Editor's Note: The original story has been edited on June 25 to reflect that Newsarama is uncertain what project Cebulski was referring to when he tweeted intentions to sell 1 million copies of a comic book.]