Dynamite Entertainment is contesting the language used in Thursday's announcement of an Atlas Comics revival as a film franchise with Paramount Pictures. It's not the characters or the book titles that are of concern - but rather the name 'Atlas Comics.'
"We have no clue why Martin Goodman, or anyone associated with him, feels that they can use the ‘Atlas Comics’ brand name," an unidentified Dynamite Entertainment spokesperson told The Hollywood Reporter. On Thursday, film producer Steven Paul announced that he had acquired a majority interest in the Atlas Comics library from the family of founder Martin Goodman, leveraging that to attain a co-production/co-financing 'first look' deal with Paramount Pictures for a series of superhero films.
"Any trademark rights the original Goodman's Seaboard Publishing group may have owned in the ‘Atlas Comics’ name was abandoned decades ago. Because of that abandonment, the trademark ATLAS COMICS was adopted in 2002 by Jeffrey Stevens, who then registered the trademark in 2005, and Dynamite now owns all rights in the ATLAS COMICS trademark, having purchased it from Mr. Stevens in 2014," the Dynamite spokesperson continued. "We have been actively using the mark ever since."
Dynamite has used the "Atlas Comics" branding to denote limited edition signed copies of some of its books.
In 2010, the Goodman family attempted to dispute Stevens trademarketing of Atlas Comics with United States Patent and Trademark Office's Trademark Trial and Appeal Board, but the board sided with Stevens.