CBS Names STAR TREK Franchise Leader

Star Trek: Discovery
Credit: CBS All Access
Veronica Hart
Veronica Hart
Credit: CBS Television Studios

Veronica Hart will be heading up the Star Trek franchise for CBS Television Studios. First reported by Deadline, Hart's title is Executive Vice President of Star Trek Global Franchise Management, and comes into the role after previously serving as EVP of CBS Consumer Products.

Hart will report to CBS TV President David Stapf from her offices located at producer Alex Kurtzman's Secret Hideout Productions location.

“As we expand the Trekverse, Veronica’s team and Secret Hideout are dedicated to broadening Star Trek’s brand reach by amplifying its core values globally: empowerment, inclusion, imagination, and above all, the exceptional storytelling that’s inspired generations of fans,” said Kurtzman.

Hart's goal is to "broaden the Star Trek fan community" through podcasts, a "reinvigorated", as well as "new digital spaces, consumer products and gaming, as well as live experiential events and global attractions."

CBS' Star Trek plans already include three live-action shows, two animated series, and the Star Trek Short Treks anthology series.

Working under Hart will be VP of Brand Development, John Van Crittrs; Director of Content, Yasmin Elachi; and Director of Global Franchise Management Operations, Gabriel Oliff.

"Veronica and her team are not only gifted brand strategists and veteran consumer products executives, they are also experts on the Star Trek canon,” said Stapf. "We are excited to launch this new business unit because the brand has an enormously rabid fan base, and we look forward to expanding its reach even further."

Star Trek's big-screen plans (or lack thereof) were not mentioned in this announcement.

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