Lyte Inc. has partnered with ReedPOP - the world’s largest producer of pop culture events - to power fan-to-fan ticket exchanges for its portfolio of sought-after pop culture festivals, including the upcoming: Star Wars Celebration Chicago and Emerald City Comic Con.
By partnering with Lyte, event producer ReedPOP is giving fans who have missed out on an opportunity to purchase valid passes from fans who have returned theirs due to a change of plans. That’s how Lyte – a global technology platform headquartered in San Francisco – puts the secondary market back in the hands of rightsholders and fans.
Star Wars Celebration is scheduled for April 11-15 at McCormick Place in Chicago. Emerald City Comic Con is being held March 14-17 at Seattle’s Washington State Convention Center. Lyte is the only authorized ticket resale platform for both events.
“Fans have told us that scalping and the secondary market are their biggest frustrations when it comes to ticket sales,” says Mike Armstrong, Vice President, ReedPOP. “We believe working with Lyte will help us combat the efforts of the expensive and sometimes scary secondary market. It will make the entire process easier, safer and more affordable for fans.”
The exchange is safe and easy to use. Fans who want to attend Star Wars Celebration Chicago or Emerald City Comic Con can visit the event websites to request a ticket and be placed in a queue until one becomes available from another fan who has a ticket but can no longer go.
The fans whose plans have changed can return their tickets easily, for any reason. The returned tickets are reissued as new and sold to fans from the primary ticketer. It’s an automated, safe and affordable experience.
“I don’t think there is anything more fan-centric than live events that embrace iconic pop culture, because the folks putting them on are fans themselves,” says Lyte CEO Ant Taylor. “It’s a natural fit with our efforts to prevent fans from having to buy passes at heavily inflated prices if they want to go, or risk ending up with passes that are found to be invalid once they get to the door. This is an important step towards protecting fan festivals and conventions everywhere from secondary market influence.”