In a 'well, okay, that happened' moment, reality TV celebrity Kris Jenner has appeared in a promotion for Captain Marvel in a flashback to the film's 1990s setting, pre-Jenner fame.
In the video, seen below from Jenner's Instagram, Jenner and actress Lisa Rinna approach a Blockbuster Video to return some rentals, only to encounter Carol Danvers - with Jenner deciding on the spot to serve as Danvers' agent:
It not exactly clear what the cross-promotion is for, aside from Marvel Studios potentially reaching outside its typical advertising demographic and to a more female-skewing audience via the E! Network.
Captain Marvel opens in theaters on March 8.
It'll be several more months before it's available at Blockbuster.