CAPTAIN MARVEL Teams Up With KRIS JENNER at BLOCKBUSTER VIDEO ... Umm, So Yeah

Captain Marvel
Credit: Marvel Studios

In a 'well, okay, that happened' moment, reality TV celebrity Kris Jenner has appeared in a promotion for Captain Marvel in a flashback to the film's 1990s setting, pre-Jenner fame.

In the video, seen below from Jenner's Instagram, Jenner and actress Lisa Rinna approach a Blockbuster Video to return some rentals, only to encounter Carol Danvers - with Jenner deciding on the spot to serve as Danvers' agent:

It not exactly clear what the cross-promotion is for, aside from Marvel Studios potentially reaching outside its typical advertising demographic and to a more female-skewing audience via the E! Network. 

Captain Marvel opens in theaters on March 8.

It'll be several more months before it's available at Blockbuster. 

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