Comic book retailers now have the opportunity to get a special variant of May 1's 25¢ Year of the Villian #1 with a full-page back cover ad - and their logo on the front - for their store. Here is an example, using frequent DC advertiser Midtown Comics:
Although these books will have a suggested price of 25¢ and will, of course, cost the retailers in both unit cost and shipping expenses, DC is encouraging retailers to order these to use as giveaways. The minimum order for these store-specific 'custom editions' are 5,000 - additional copies can be ordered, but only in 1,000 increments.
The deadline for retailers to submit their orders - and their ads - is March 22, and are "subject to DC's approval for both business and aesthetic purposes."