DC & TARGET Strike Deal for Exclusive 100-PAGE GIANT

DC Primal Age #1
Credit: DC Comics
Credit: DC Comics

DC Entertainment has partnered with the big box retailer Target for a new 100-Page Giant anthology promoting an the DC Primal Age Funko toy line. Debuting Friday at participating Target stores on an endcap in the toy section, this standalone DC Primal Age 100-Page Giant includes stories by Marv Wolfman, Louise Simonson, Jerry Ordway, and more.

"The 100-page one-shot is rooted in the sword and sorcery genre and creates a barbarian mythos behind the Funko action figures, presenting glimpses into the reimagined backstories and superpowers of Batman, Wonder Woman, Superman and other iconic DC characters," reads DC's announcement.

Credit: DC Comics

Launched in October, DC Primal Age is a line of Funko toy figures described by DC as "retro-style barbarian fantasy themed Super Heroes and Super-Villains from the DC Universe."

This standalone 100-Page Giant one-shot is led with a 32-page story by Wolfman and artist Scott Koblish pitting the Justice League against the Joker (who is riding a dinosaur).

Credit: DC Comics

"Working on DC PRIMAL AGE was great," Wolfman said. "I got to play with so many of DC’s most popular characters, but in ways we’ve never seen them before."

Here is the solicitation:

100-Page Comic GIANT!
Now exclusively available to purchase at Target stores
MSRP: $9.99
DC Super Heroes in a barbarian world team up for a battle against evil, with the fate of Paradise Island in the balance! As Wonder Woman, Aquaman and Superman work together to stop The Joker and King Shark from sinking Themyscira into the sea, Batman must decide whether he can trust the alien Superman long enough to join forces. He’s ready to help, but at what cost?

Credit: DC Comics

Then, learn more about these primitive heroes and villains in five thrilling short stories. Wonder Woman rescues a young boy in the forest and takes an interest in his fate. Mr. Freeze faces a fire-breathing dragon in a fight to save his frozen wife! Batman saves a sorcerer who offers to join his battle against evil. The Joker visits a small village, to devastating effect. And Superman goes rogue…or is there another explanation for his bizarre antics?

    “The Primal Age” (32-page main story) – Written by Marv Wolfman with art by Scott Koblish
    “Born on a Monday” – Written and drawn by Jerry Ordway
    “Ice and Fire” – Written by Louise Simonson with art by Phil Winslade
    “Darkest Knight” – Written by Louise Simonson with art by Brent Anderson
    “The Joker’s Wild” – Written by Jerry Ordway with art by Chuck Patton, Karl Kesel and Tom Derenick
    “Not a Bird…” – Written by Marv Wolfman with art by Keith Pollard and Jose Marzan Jr.

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