DC and Marvel BOTH Win & Lose the December 2018 Comic Book Sales Charts

"Batman Who Laughs #1" variant
Credit: DC Comics

In one of the more dichotomous months in Direct Market comic book sales history, DC Comics dominated the top of the sales charts, but Marvel Comics easily topped December 2018's market share in large part due to publishing nearly 40% more comic books than their rival. 

Credit: DC Comics

According to figures released by Diamond Comic Distributors Friday morning, Scott Snyder and Jock’s The Batman Who Laughs #1 was the best-selling comic book of December 2018. DC shipped seven of the Top 10 titles for the month, including the first five. All of them star or feature Batman prominently. 

Marvel's best-selling title was Nick Spencer, Ryan Ottley, and Cliff Rathburn's Amazing Spider-Man #11 at #6, one of the three Marvel titles that made up the rest of the Top 10. 

Robert Kirkman and Image Comics' The Walking Dead #186 was December's highest charting non-Marvel/DC title at #18.

Credit: Cliff Chiang (Image Comics)

Brian K. Vaughan and Cliff Chiang's Paper Girls Volume 5 from Image Comics was December's best-selling graphic novel.

Marvel was the top publisher in December, with a 38.57% dollar share and 44.09% unit share. Despite their dominance in the comic book Top 10, DC was a fairly distant second, with a 31.51% dollar share and a 30.75% unit share. In third was Image Comics at 8.73% in dollars and 9.06% in units.

The discrepancy between Marvel and DC's respective 'wins' for the month seems mainly due to the fact Marvel shipped 90 comic books to stores in December, compared to DC's 52. 

The final year-end 2018 sales were previously reported, so sales comparisons are somewhat anticlimatic, but comic book dollar sales were up 9.29% versus December 2017, and graphic novel sales were down 26.35%, for a total of a 2.26% deficit versus last year. 

Again, that puts year-end 2018 total sales down just 1.08% in dollars versus 2017 and down 5.98% in units. 

The December 2018 Market Share, Comparative Sales Data, New Titles Shipped and Top 10 Comic Books Units and Dollars and Top 10 Graphic Novels Units and Dollars charts follow below.


TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE

PUBLISHER

SHARE

MARVEL COMICS

38.93%

DC ENTERTAINMENT

31.32%

IMAGE COMICS

8.68%

IDW PUBLISHING

4.08%

BOOM! STUDIOS

2.96%

DARK HORSE COMICS

2.80%

DYNAMITE ENTERTAINMENT

2.10%

VIZ MEDIA

1.03%

TITAN COMICS

0.81%

VALIANT ENTERTAINMENT

0.70%

OTHER NON-TOP 10

6.58%

 

UNIT MARKET SHARE

PUBLISHER

SHARE

MARVEL COMICS

44.09%

DC ENTERTAINMENT

30.75%

IMAGE COMICS

9.06%

IDW PUBLISHING

3.66%

BOOM! STUDIOS

2.38%

DARK HORSE COMICS

2.37%

DYNAMITE ENTERTAINMENT

2.10%

VALIANT ENTERTAINMENT

0.78%

TITAN COMICS

0.59%

ARCHIE COMICS

0.56%

OTHER NON-TOP 10

3.67%


COMPARATIVE SALES STATISTICS

 

DOLLARS

UNITS

DECEMBER 2018 VS. NOVEMBER 2018

COMICS

-3.53%

-3.58%

GRAPHIC NOVELS

-17.46%

-17.18%

TOTAL COMICS/GN

-7.35%

-4.55%

TOYS

-58.05%

-53.99%

DECEMBER 2018 VS. DECEMBER 2017

COMICS

9.29%

-0.42%

GRAPHIC NOVELS

-26.35%

-35.98%

TOTAL COMICS/GN

-2.26%

-3.72%

TOYS

-44.01%

-47.06%

YEAR 2018 VS. YEAR 2017

COMICS

2.04%

-5.67%

GRAPHIC NOVELS

-8.22%

-9.71%

TOTAL COMICS/GN

-1.08%

-5.98%

TOYS

-6.39%

-6.48%

 

NEW TITLES SHIPPED

PUBLISHER

COMICS
SHIPPED

GRAPHIC NOVELS
SHIPPED

MAGAZINES
SHIPPED

TOTAL
SHIPPED

MARVEL COMICS

90

38

0

128

DC COMICS

52

37

1

90

IMAGE COMICS

52

10

0

62

IDW PUBLISHING

32

10

0

42

BOOM! STUDIOS

24

16

0

40

DARK HORSE COMICS

21

11

0

32

VIZ MEDIA LLC

0

23

0

23

TITAN COMICS

8

7

2

17

DYNAMITE

13

1

0

14

VALIANT ENTERTAINMENT LLC

5

2

0

7

OTHER NON-TOP 10

101

113

9

223

TOTAL

398

268

12

678


TOP 10 COMIC BOOKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

VENDOR

1

THE BATMAN WHO LAUGHS #1

$4.99

DC

2

BATMAN: DAMNED #2 (MR)

$6.99

DC

3

DOOMSDAY CLOCK #8

$4.99

DC

4

BATMAN #60

$3.99

DC

5

BATMAN #61

$3.99

DC

6

AMAZING SPIDER-MAN #11

$3.99

MAR

7

FANTASTIC FOUR #5

$7.99

MAR

8

AMAZING SPIDER-MAN #12

$3.99

MAR

9

BATMAN ANNUAL #3

$4.99

DC

10

SHAZAM #1

$4.99

DC


TOP 10 COMIC BOOKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

VENDOR

1

THE BATMAN WHO LAUGHS #1

$4.99

DC

2

BATMAN: DAMNED #2 (MR)

$6.99

DC

3

DOOMSDAY CLOCK #8

$4.99

DC

4

FANTASTIC FOUR #5

$7.99

MAR

5

BATMAN #60

$3.99

DC

6

BATMAN #61

$3.99

DC

7

BATMAN ANNUAL #3

$4.99

DC

8

SHAZAM #1

$4.99

DC

9

INFINITY WARS #6

$5.99

MAR

10

FANTASTIC FOUR WEDDING SPECIAL #1

$4.99

MAR


TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

VENDOR

1

PAPER GIRLS VOLUME 5 TP

$14.99

IMA

2

BATMAN VOLUME 8: COLD DAYS TP

$16.99

DC

3

AVATAR: THE LAST AIRBENDER: IMBALANCE PART ONE TP

$10.99

DAR

4

SABAN’S POWER RANGERS: SOUL DRAGON ORIGINAL GN

$19.99

BOO

5

STAR WARS VOLUME 9: HOPE DIES TP

$19.99

MAR

6

THE FLASH VOLUME 8: FLASH WAR TP

$16.99

DC

7

MY HERO ACADEMIA VOLUME 16 GN

$9.99

VIZ

8

THOR VOLUME 1: GOD OF THUNDER REBORN TP

$17.99

MAR

9

VENOM: FIRST HOST TP

$15.99

MAR

10

BATMAN: DETECTIVE COMICS VOL. 8: ON THE OUTSIDE TP

$16.99

DC


TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

VENDOR

1

PAPER GIRLS VOLUME 5 TP

$14.99

IMA

2

BATMAN: THE GOLDEN AGE OMNIBUS VOL. 6 HC

$125.00

DC

3

FANTASTIC FOUR BY WAID & WIERINGO OMNIBUS HC

$100.00

MAR

4

MARVEL MASTERWORKS: AMAZING SPIDER-MAN VOL. 20 HC

$75.00

MAR

5

JEPH LOEB & TIM SALE: YELLOW, BLUE, GRAY & WHITE OMNIBUS HC

$100.00

MAR

6

BATMAN VOLUME 8: COLD DAYS TP

$16.99

DC

7

SABAN’S POWER RANGERS: SOUL DRAGON ORIGINAL GN

$19.99

BOO

8

MARVEL UNIVERSE BY JOHN BYRNE OMNIBUS VOL. 2 HC

$125.00

MAR

9

BEFORE WATCHMEN OMNIBUS HC

$125.00

DC

10

WONDER WOMAN DIANA PRINCE: CELEBRATING THE 60S OMNIBUS HC

$125.00

DC


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