Former DC Entertainment President Diane Nelson has been hired by the just-announced mobile video startup Quibi. Nelson will be Head of Operations & Content, and will work under co-founders Jeffrey Katzenberg and Meg Whitman.
'Quibi' is short for "quick bites of content" according to Katzenberg, who announced the company at Vanity Fair’s New Establishment Summit in October 2018.
"Something cool is coming from Hollywood and Silicon Valley - quick bites of captivating entertainment, created for mobile by the best talent, designed to fit perfectly into any moment of your day," reads Quibi's website.
The streaming service is scheduled to launch in 2019, and has signed deals with Giullermo del Toro, Sam Raimi, Antoine Fuqua, and Jason Blum to produce shows for them.
Nelson joins Quibi after a nine-year stint as DC Entertainment's president. During her tenure, Nelson oversaw the linewide "New 52" and "Rebirth" initiatives, and DC's move to California. In addition to those duties, she was also Warner Bros. Interactive Entertainment's Chief Content Officer and supervised Warner Bros Consumer Products.