Comic Books Are Back in the Black as BATMAN Tops October 2018 Sales

Batman #56
Credit: Francesco Mattina (DC Comics)

A standard issue of a ongoing comic book topped all events and #1s in month in which 2018 year-to-date Direct Market comic book sales moved into positive growth territory for the first time since 2016 ... at least according to one way to measure sales. 

Credit: Tony S. Daniel (DC Comics)

According to figures released by Diamond Comic Distributors Friday morning, Tom King, Tony S. Daniel, and Danny Miki's Batman #56, a follow-up to the Nightwing shooting issue, was the best-selling comic book of October 2018, beating out a couple of Marvel debuts and DC's own Heroes in Crisis #2

DC had four titles in the Top 10, including Batman #57 (#4) and the aforementioned Heroes in Crisis #2 (#7).

The second best-selling comic book of the month was Images' The Walking Dead #1 15th-Anniversary Edition, a reprint of the first issue of Robert Kirkman's iconic series for October's Walking Dead Day

Marvel, October's leading publisher, had five titles in the Top 10 including Christos Gage, Dan Slott, and Jorge Molina's Spider-Geddon #1 at #3 and Seanan McGuire and Rosi Kampe's Spider-Gwen: Ghost Spider #1 at #5.

Credit: DC Entertainment

Sean Murphy's Batman: White Knight collection was October's best-selling graphic novel and one DC's four books in the Top Ten. Image had five books, led by Ed Brubaker and Sean Phillips' original graphic novel My Heroes Have Always Been Junkies at #3.

Marvel was October's top publisher with a 34.22% dollar share and a 37.89% unit share. DC was second for the month with a 30.48% dollar share and a 32.99% unit share. Image was third with a 12.62% dollar share and a 12.64% unit share.

Helped along by five-shipping weeks compared to October 2017's four, sales have entered positive territory for the first time this year, at least in one unit of measurement. An 8.53% growth in combined comics and graphic novels dollar sales over October 2017 has put 2018 year-to-date sales 0.38% over 2017. However, 2018 still trails 2017 by 5.48% in unit sales.

Comichron's John Jackson Miller has more of those numbers in their October sales summation:

"Thanks to a five-week October and Walking Dead’s 15th anniversary, the comics market finally made up all the ground lost in the first quarter of 2018 to move into positive territory. Orders are up $1.6 million, or less than 1%, for the year — but it’s still the first positive Year-to-Date number since December 2016. In November we give that extra week back, but December ought to be an easy beat -- so chances for a year ending positive remain better than even.

"No blockbuster titles evident this month, but notably the entire Top 10 was priced at $3.99 or below. Perhaps as a consequence, comics units topped 8 million copies for the first time in more than a year. Comics unit sales overall lag behind 2017, but slates this year have been smaller to match — 200 fewer comic books have been published so far in 2018. Publishers appear to be ramping up a bit more, coming out of the recession; aided by its 15 “blind bag” editions of Walking Dead, Image had as many comics out as DC. "


The October 2018 Market Share, Comparative Sales Data, New Titles Shipped and Top 10 Comic Books Units and Dollars and Top 10 Graphic Novels Units and Dollars charts follow below.
 

TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE

PUBLISHER

SHARE

MARVEL COMICS

34.22%

DC ENTERTAINMENT

30.48%

IMAGE COMICS

12.62%

IDW PUBLISHING

4.03%

DARK HORSE COMICS

3.32%

DYNAMITE ENTERTAINMENT

2.37%

BOOM! STUDIOS

1.86%

VIZ MEDIA

1.34%

TITAN COMICS

0.87%

RANDOM HOUSE

0.78%

OTHER NON-TOP 10

8.11%

 

UNIT MARKET SHARE

PUBLISHER

SHARE

MARVEL COMICS

37.89%

DC ENTERTAINMENT

32.99%

IMAGE COMICS

12.64%

IDW PUBLISHING

3.74%

DARK HORSE COMICS

2.41%

DYNAMITE ENTERTAINMENT

2.06%

BOOM! STUDIOS

1.52%

ARCHIE COMIC PUBLICATIONS

0.67%

TITAN COMICS

0.57%

AFTERSHOCK COMICS

0.55%

OTHER NON-TOP 10

4.97%


COMPARATIVE SALES STATISTICS

 

DOLLARS

UNITS

OCTOBER 2018 VS. SEPTEMBER 2018

COMICS

11.93%

11.51%

GRAPHIC NOVELS

3.28%

-0.76%

TOTAL COMICS/GN

9.32%

10.49%

TOYS

19.04%

22.50%

OCTOBER 2018 VS. OCTOBER 2017

COMICS

9.66%

5.33%

GRAPHIC NOVELS

5.30%

14.38%

TOTAL COMICS/GN

8.38%

5.95%

TOYS

21.58%

47.81%

YEAR-TO-DATE 2018 VS. YEAR-TO-DATE 2017

COMICS

2.13%

-5.56%

GRAPHIC NOVELS

-3.76%

-4.45%

TOTAL COMICS/GN

0.38%

-5.48%

TOYS

-2.16%

-1.15%

 

NEW TITLES SHIPPED

PUBLISHER

COMICS
SHIPPED

GRAPHIC NOVELS
SHIPPED

MAGAZINES
SHIPPED

TOTAL
SHIPPED

MARVEL COMICS

95

41

0

136

DC ENTERTAINMENT

78

38

1

117

IMAGE COMICS

78

24

0

102

IDW PUBLISHING

34

16

0

50

DARK HORSE COMICS

23

20

0

43

BOOM! STUDIOS

26

14

0

40

DYNAMITE ENTERTAINMENT

27

9

0

36

VIZ MEDIA

0

26

0

26

TITAN COMICS

12

12

1

25

ARCHIE COMICS

11

4

0

15

OTHER NON-TOP 10

142

236

36

414

TOTAL

526

440

38

1004

 

TOP 10 COMIC BOOKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

VENDOR

1

BATMAN #56

$3.99

DC

2

THE WALKING DEAD #1 15TH-ANNIVERSARY EDITION

$2.99

IMA

3

SPIDER-GEDDON #1

$3.99

MAR

4

BATMAN #57

$3.99

DC

5

SPIDER-GWEN: GHOST-SPIDER #1

$3.99

MAR

6

HEROES IN CRISIS #2

$3.99

DC

7

VENOM #7

$3.99

MAR

8

JUSTICE LEAGUE #10

$3.99

DC

9

AMAZING SPIDER-MAN #7

$3.99

MAR

10

AMAZING SPIDER-MAN #8

$3.99

MAR


TOP 10 COMIC BOOKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

VENDOR

1

BATMAN #56

$3.99

DC

2

SPIDER-GEDDON #1

$3.99

MAR

3

VENOM #7

$3.99

MAR

4

BATMAN #57

$3.99

DC

5

VENOM ANNUAL #1

$4.99

MAR

6

SPIDER-GWEN: GHOST-SPIDER #1

$3.99

MAR

7

HEROES IN CRISIS #2

$3.99

DC

8

AMAZING SPIDER-MAN #7

$3.99

MAR

9

AMAZING SPIDER-MAN #8

$3.99

MAR

10

JUSTICE LEAGUE #10

$3.99

DC


TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

VENDOR

1

BATMAN: WHITE KNIGHT TP

$19.99

DC

2

WONDER WOMAN EARTH ONE VOLUME 2 HC

$24.99

DC

3

MY HEROES HAVE ALWAYS BEEN JUNKIES HC (MR)

$16.99

IMA

4

BATMAN VOLUME 7: THE WEDDING TP

$16.99

DC

5

GIDEON FALLS VOLUME 1: BLACK BARN TP (MR)

$9.99

IMA

6

ISOLA VOLUME 1 TP

$9.99

IMA

7

THE WICKED & THE DIVINE VOLUME 7 TP (MR)

$17.99

IMA

8

DEATH OR GLORY VOLUME 1 TP (MR)

$16.99

IMA

9

AVENGERS BY JASON AARON VOLIME 1: FINAL HOST TP

$17.99

MAR

10

BATMAN & THE JUSTICE LEAGUE MANGA VOLUME 1 TP

$12.99

DC


TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

VENDOR

1

WONDER WOMAN: EARTH ONE VOLUME 2 HC

$24.99

DC

2

BATMAN: WHITE KNIGHT TP

$19.99

DC

3

MY HEROES HAVE ALWAYS BEEN JUNKIES HC (MR)

$16.99

IMA

4

AMAZING SPIDER-MAN BY MICHELINIE & MCFARLANE OMNIBUS HC

$100.00

MAR

5

THE WALKING DEAD COMPENDIUM 15TH ANNV BOX SET

$200.00

IMA

6

BATMAN VOLUME 7: THE WEDDING TP

$16.99

DC

7

THE WICKED & THE DIVINE VOLUME 7 TP (MR)

$17.99

IMA

8

X-MEN: GRAND DESIGN: SECOND GENESIS TP

$29.99

MAR

9

TOMB OF DRACULA OMNIBUS VOLUME 1 HC

$100.00

MAR

10

MARVELOCITY: THE MARVEL COMIC ART OF ALEX ROSS HC

$50.00

PAN


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