Funko, Inc. ("Funko") (Nasdaq: FNKO), a leading pop culture consumer products company, in partnership with Warner Bros. Consumer Products (WBCP) and DC Entertainment, today announced the launch of DC Primal Age, a new line of action figure toys featuring retro-style barbarian fantasy themed Super Heroes and Super-Villains from the DC universe. The inaugural line will be available for purchase starting October 5, 2018 on Amazon.com.
The first wave of the DC Primal Age branded collection will include eight, five-and-a-half-inch tall action figures, featuring the iconic DC Super Heroes and DC Super-Villains everyone knows and loves as well as two “beast rides” and a full size Batcave playset. To celebrate the launch, Funko, Warner Bros. Consumer Products and Amazon will be giving away 10,000 DC: Primal Age Mr. Freeze action figures today at the 2018 New York Comic Con. Lucky fans will be able to grab the first DC: Primal Age Mr. Freeze at one of two locations, including the Funko Booth (# SC01) and the DC Booth (# 722) at the Javits Center in New York.
“We are excited to finally unveil this new retro line of action figures that pays homage to the unique design that we all remember from the DC comic books of the seventies and eighties,” said Brian Mariotti, CEO of Funko. “It’s been an incredible experience to bring this nostalgic spin to the iconic Super Heroes and Super-Villains of the DC Universe in a true Funko fashion. The new collection is a great example of our strong relationships with our licensors who trust us to deliver our own take on their popular characters. We continue to see a fantasy renaissance in consumer demand and we look forward to sharing this new concept with our fans.”
“We partnered with Funko to create a collection that would spark the nostalgia of DC fans yet give them an all new way of viewing their favorite DC Super Heroes and Super-Villains,” said Julian Montoya, senior vice president, global toys, Warner Bros. Consumer Products. “Then we launched the innovative toy line in a fun way to engage and excite fans, who are at the center of everything that we do.”