RUN-DMC's Darryl McDaniel Teams With ADIDAS for Comic Book Inspired Sneakers

Darryl Makes Comics sneakers
Credit: ADIDAS

Press Release

Hip Hop legend Darryl “DMC” McDaniels teamed up with adidas Originals to create a “Darryl Makes Comics” sneaker to celebrate the success of DMC’s first three graphic novel releases. The shoe, out this week, will be unveiled on Thursday, October 4 at the Flight Club, 812 Broadway, NYC on the opening night of New York Comic Con. The unveiling, beginning at 8:30pm, will be open to the public and will include an intimate discussion with DMC on his historical journey.

Credit: Darryl Makes Comics/ADIDAS

DMC, who has been a comic book fan since childhood, had his passion come to fruition in 2014 when he teamed up with some prominent fixtures in the comic book world to craft his first 48 page graphic novel ; 100% authentic, unapologetic, indie, comic book,  under the imprint, Darryl Makes Comics. The company was voted #1 hiphop comic by Comic Book Resources (CBR).

The custom-made NMD is being offered in a unique ultimate collector’s custom-made wooden box that features artwork from releases by DMC’s comic book company together with a copy of DMC’s latest comic.

Already a hero to his millions of fans around the world, DMC’s accomplishments read like a laundry list of musical and cultural accolades:  Grammy nominated musician, Emmy winning life story, multiplatinum recording artist, 2009 Rock-N-Roll Hall of Fame inductee, 2017 Grammy Lifetime Achievement Award winner, and rap/rock pioneer who influenced music the first time he touched a mic.  But he says it is all thanks to comic books.

“Comic books have been my superpower and allowed me to be successful, “says DMC .

“Before Run-DMC I didn't want to get up in front of a crowd and rhyme; but what gave me confidence, creativity and confidence out there on stage was pretending that I was the Hulk on the microphone."

He adds, “We try to bridge the gap between comics, hip hop and the street. Through Darryl Makes Comics we want to remove the stigma of geek or nerd. We want to inspire, motivate and empower. And this collaboration with adidas is the creative platform to help bring attention to our mission.”

Credit: ADIDAS

The exclusive NMD TS1 is for “Friends and Family” –where only 50 units of the model were designed, produced and distributed among Darryl Makes Comics’ Friends and Family.

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