DC Expands WALMART Line With Two New Titles, Two Holiday Specials

Credit: Dan Panosian (DC Comics)
Credit: DC Entertainment

DC Entertainment are expanding their line of original titles at Walmart with the addition of two new ongoings as well as two holiday one-shots. First reported by the Northwest Arkansas Democrat Gazette, the new titles are an ongoing Flash DC Giant, a Swamp Thing Halloween Horror Special one-shot, a as-yet-untiled DC holiday special one-shot, and another character ongoing not yet revealed.

"DC characters are universally recognized and have been for generations," said Walmart spokesperson Molly Blakeman. "[Between movies, TV and video games,] there are more DC superhero fans than ever and we wanted to provide these casual fans access to the source material behind the shows, movies and games they love."

Credit: DC Comics

The 100-page Swamp Thing Halloween Horror Special is scheduled to go on-sale October 7, with the 80-page DC holiday special hitting shelves November 11. Both will be priced at $4.99. The release dates for the two ongoings have not been announced.

"I'm really excited about the program," DiDio told the paper. "[Walmart stores are in many communities that don't have a specialty comic book shop, he said], so it's a great way to get our books into people's hands."

Initialy launched in July, the Walmart-exclusive DC Giants are on-sale in 3,000 North American Walmart locations.

"This is a great entry tool for readers to explore our characters," DiDio added. "It's all about building our base even wider."

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