Marvel Studios President Kevin Feige wants to reach a point in the film industry where female-led superhero movies are seen as the "norm."
“With [Ant-Man and The Wasp] and now with Captain Marvel and many movies to be announced in the near future, I’m anxious for the time where it’s not a novelty that there is a female-led superhero movie, but it is a norm,” Feige told Entertainment Weekly. “And it is less a story of, ‘Oh, look, a female hero,’ and it’s more a story of, ‘Oh, what’s this about? Who’s this character? I’m excited to see that.’ And I think we can get there.”
What's more, Feige says the success of female-led action movies both in and out of the superhero genre - including Warner Bros.'s Wonder Woman - are directly contributing to reaching that perception.
“I’ve always said, I root for all genre movies because the success of those movies helps us, because not everybody knows the difference between what studio makes what movie or what comic book company what character comes from," Feige explained. "So I’m very pleased when any film in our genre [does well] — not just superheroes, but action or sci-fi or anything. The success of Wonder Woman made me very happy because as I’ve said before in the press, I’d much rather the question be, ‘Oh gosh, what did you think about that successful female-led hero that came out a few years ago?’ Rather than the question I used to get, which was, ‘Are you afraid that people don’t want to see a female hero?’”
Marvel Studios' first female title character arrived with this years Ant-Man and the Wasp, while March 8, 2019's Captain Marvel will be the MCU's first solo female headliner. Right now, Marvel's only other confirmed female-led film in the works is a long-awaited Black Widow solo-film - however, much of their post-Avengers 4 film slate remains unannounced.
Feige previously stated that Marvel had considered the possibility of a spin-off film for one or more of Black Panther's female leads, while a group of Marvel superhero actresses have actively lobbied for an all-female Avengers spin-off film.
Feige also projected that half of the MCU's superheroes will soon be women.