AFTERSHOCK Making All #1s Returnable To Stoke Bigger Sales from Retailers

AfterShock Comics October 2018 cover
Credit: AfterShock Comics
Credit: AfterShock Comics

Press Release

AfterShock Comics – the industry’s most talked about  independent comic publishing company behind noteworthy titles including Garth Ennis’ Jimmy’s Bastards, Marguerite Bennett’s Animosity and Donny Cates’ Babyteeth – today announced full returnability on all new #1 issues remaining to be released in 2018 that have not yet hit their Final Order Cutoff dates with Diamond Comic Distributors.

“We believe strongly in all of our titles and creators as critical response to them and our company continues to grow,” said Steve Rotterdam, AfterShock’s SVP of Sales and Marketing. “We recognize and appreciate the challenges faced by comic shop retailers and want to make it easier for them to order our titles and for readers to discover them. The reorder activity on our most recent number ones clearly indicates that demand is exceeding supply on shelf.”

Credit: AfterShock Comics

Additionally, AfterShock will be extending returnability on the second issues of key titles for which the FOC dates for their first issues have already passed. Retailers would need to match or better their numbers for those first issues, with a required minimum order of five. The eligible comics include Hot Lunch Special #2, Volition #2 and Beyonders #2.

Typically, Diamond Comic Retailers gives retailers 45 days with the books before announcing acceptance of returns and then retailers have 30 days to return the eligible issues.

Credit: AfterShock Comics

“The comic shop retail community has been asking for an incentive program like this from us for a while,” added Joe Pruett, AfterShock’s Publisher and CCO. “We’re happy that we’re at a point in our growth as a company where we can oblige – and this is just one element in a comprehensive marketing program that we’ve developed and are methodically testing and implementing. We’re excited to deepen our partnership with retailers in a joint effort to deliver thought-provoking entertainment to fans and readers hungry for great stories told by master storytellers.”

Credit: AfterShock Comics

AfterShock’s #1 returnability program goes into effect immediately and begins with eligible titles hitting a Final Order Cutoff date of August 20th – which includes Moth & Whisper #1, as well as Hot Lunch Special #2 and Volition #2.

For more details and to order, comic shop retailers are encouraged to reach out to their Diamond Comic Distributors representatives.

Launched in April 2015, AfterShock Comics is a comic book company that combines the creative edge of an independent comic book publisher with the strengths and experience of a traditional powerhouse.  AfterShock’s executive team includes Editor-in-Chief Mike Marts; CCO/Publisher Joe Pruett; President Lee Kramer, a film/TV production and development executive; and CEO Jon Kramer, an entertainment entrepreneur with extensive worldwide production and distribution experience.

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