Six #1s and a Wedding (Sort of) Lift July 2018 Comic Book Sales

Batman #50
Credit: Mikel Janin (DC Comics)

Batman and Catwoman's almost-wedding and six new Marvel and DC (re)launches powered Direct Market comic book sales to what's lately been a rare win over 2017, and the second half of the year kicked off. 

Credit: Ant Lucia (DC Comics)

According to figures released by Diamond Comic Distributors Friday morning, Tom King and Mikel Janin’s Batman #50 from DC was the best-selling comic book of July (for now, see below), and while the 'Big 2' spit the Top 10 5-5, Marvel held onto the top market share positions. 

Nick Spencer and Ryan Ottley's Amazing Spider-Man #1 was the second bestselling title of July, along with Captain America #1 (#3), Amazing Spider-Man #2 (#7), X-23 #1 (#9), and Cosmic Ghost Rider #1 (#10). 

DC's other Top 10 titles included Geoff Johns and Gary Frank's Doomsday Clock #6 (#4), Brian Bendis' Superman #1 (#5), Catwoman #1 (#6), and Batman #51 (#8).

Due to concerns over the non-wedding, however, DC made Batman #50 and Catwoman #1 fully returnable to retailers and we'll see if that affects the charts in later months. 

Among the premier publishers, Image Comics' The Walking Dead #181 was their top book at #17, Dynamite Entertainment's Elvira, Mistress of the Dark #1 ranked #89, BOOM! Studios' Mighty Morphin Power Rangers #29 ranked #113, IDW Publishing's The League of Extraordinary Gentlemen: The Tempest #1 ranked #116, and Dark Horse Comics' Neil Gaiman's American Gods: My Ainsel #5 ranked #147.

While not represented on the initial Top 10 chart, Image Comics' The Walking Dead #181 was the highest ranking non-Marvel-DC title at #17.,

Credit: DC Entertainment

King and Janin scored the Diamond exacta in July as DC's Batman Volume 6: Bride or Burglar was the best-selling graphic novel. Marvel dominated the Top 10. however, with seven titles including Jim Starlin, George Perez, and Ron Lim's classic The Infinity Gauntlet riding the Avengers: Infinity War wave at #3.

Who said movies don't affect comic book sales?

As metioned, Marvel was July's top publisher with a 39.07% dollar share and a 41.05% unit share. DC was second for the month with a 31.62% dollar share and a 33.82% unit share. Image was third with an 8.52% dollar share and an 8.87% unit share. 

The July 2018 Market Share, Comparative Sales Data, New Titles Shipped and Top 10 Comic Books Units and Dollars and Top 10 Graphic Novels Units and Dollars charts follow below.


TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE

PUBLISHER

SHARE

MARVEL COMICS

39.07%

DC ENTERTAINMENT

31.62%

IMAGE COMICS

8.52%

IDW PUBLISHING

4.52%

DARK HORSE COMICS

2.82%

BOOM! STUDIOS

1.89%

DYNAMITE ENTERTAINMENT

1.74%

VIZ MEDIA

1.20%

TITAN COMICS

0.69%

ARCHIE COMICS

0.64%

OTHER NON-TOP 10

7.29%

 

UNIT MARKET SHARE

PUBLISHER

SHARE

MARVEL COMICS

41.05%

DC ENTERTAINMENT

33.82%

IMAGE COMICS

8.87%

IDW PUBLISHING

3.95%

DYNAMITE ENTERTAINMENT

2.07%

DARK HORSE COMICS

1.91%

BOOM! STUDIOS

1.74%

VALIANT ENTERTAINMENT LLC

0.66%

ARCHIE COMICS

0.60%

AFTERSHOCK COMICS

0.52%

OTHER NON-TOP 10

4.80%


COMPARATIVE SALES STATISTICS

 

DOLLARS

UNITS

JULY 2018 VS. JUNE 2018

COMICS

14.18%

7.84%

GRAPHIC NOVELS

-13.07%

-9.36%

TOTAL COMICS/GN

6.01%

6.55%

TOYS

16.78%

-0.28%

JULY 2018 VS. JULY 2017

COMICS

17.37%

10.40%

GRAPHIC NOVELS

-9.11%

-4.96%

TOTAL COMICS/GN

9.53%

9.27%

TOYS

15.77%

4.94%

YEAR-TO-DATE 2018 VS. YEAR-TO-DATE 2017

COMICS

0.76%

-7.02%

GRAPHIC NOVELS

-8.26%

-10.42%

TOTAL COMICS/GN

-1.93%

-7.28%

TOYS

-8.63%

-10.45%

 

NEW TITLES SHIPPED

PUBLISHER

COMICS
SHIPPED

GRAPHIC NOVELS
SHIPPED

MAGAZINES
SHIPPED

TOTAL
SHIPPED

MARVEL COMICS

89

37

0

126

DC ENTERTAINMENT

63

34

0

97

IDW PUBLISHING

56

19

1

76

IMAGE COMICS

59

14

0

73

DARK HORSE COMICS

21

19

0

40

BOOM! STUDIOS

24

9

0

33

DYNAMITE ENTERTAINMENT

16

8

0

24

VIZ MEDIA

0

22

0

22

TITAN COMICS

10

3

4

17

ARCHIE COMICS

10

3

0

13

OTHER NON-TOP 10

130

153

7

290

TOTAL

478

321

12

811

 


TOP 10 COMIC BOOKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

VENDOR

1

BATMAN #50

$4.99

DC

2

AMAZING SPIDER-MAN #1

$5.99

MAR

3

CAPTAIN AMERICA #1

$4.99

MAR

4

DOOMSDAY CLOCK #6

$4.99

DC

5

SUPERMAN #1

$3.99

DC

6

CATWOMAN #1

$3.99

DC

7

AMAZING SPIDER-MAN #2

$3.99

MAR

8

BATMAN #51

$3.99

DC

9

X-23 #1

$4.99

MAR

10

COSMIC GHOST RIDER #1

$3.99

MAR


TOP 10 COMIC BOOKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

VENDOR

1

BATMAN #50

$4.99

DC

2

AMAZING SPIDER-MAN #1

$5.99

MAR

3

CAPTAIN AMERICA #1

$4.99

MAR

4

DOOMSDAY CLOCK #6

$4.99

DC

5

SUPERMAN #1

$3.99

DC

6

AMAZING SPIDER-MAN #2

$3.99

MAR

7

X-23 #1

$4.99

MAR

8

CATWOMAN #1

$3.99

DC

9

BATMAN #51

$3.99

DC

10

COSMIC GHOST RIDER #1

$3.99

MAR


TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

VENDOR

1

BATMAN VOL. 6: BRIDE OR BURGLAR TP

$16.99

DC

2

THE INFINITY GAUNTLET TP

$24.99

MAR

3

VENOMIZED TP

$17.99

MAR

4

STAR WARS: DOCTOR APHRA VOL. 3: REMASTERED TP

$17.99

MAR

5

MARVEL TWO-IN-ONE VOL. 1: FATE OF THE FOUR TP

$17.99

MAR

6

ONE-PUNCH MAN VOLUME 14 GN

$9.99

VIZ

7

DRAGON BALL SUPER VOLUME 3 GN

$9.99

VIZ

8

MS. MARVEL VOL. 9: TEENAGE WASTELAND TP

$17.99

MAR

9

WOLVERINE: OLD MAN LOGAN VOL. 7: SCARLET SAMURAI TP

$15.99

MAR

10

ROCKET RACCOON AND GROOT COMPLETE COLLECTION TP

$29.99

MAR

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

VENDOR

1

AVENGERS BY JONATHAN HICKMAN OMNIBUS VOL. 2 HC

$125.00

MAR

2

BATMAN BY GRANT MORRISON OMNIBUS VOL. 1 HC

$75.00

DC

3

EX MACHINA: THE COMPLETE SERIES OMNIBUS HC (MR)

$150.00

DC

4

BATMAN VOL. 6: BRIDE OR BURGLAR TP

$16.99

DC

5

DOCTOR STRANGE SORCERER SUPREME OMNIBUS VOLUME 2 HC

$125.00

MAR

6

MARVEL MASTERWORKS: CAPTAIN AMERICA VOL. 10 HC

$75.00

MAR

7

THE INFINITY GAUNTLET TP

$24.99

MAR

8

DOCTOR STRANGE: DAMNATION TP

$34.99

MAR

9

THE FLASH: THE SILVER AGE OMNIBUS VOLUME 3 HC

$99.99

DC

10

THE PRISONER BY KIRBY & KANE ARTIST EDITION HC

$79.99

TTN

 

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