“Inventors, Assemble!” littleBits Introduces the Avengers Hero Inventor Kit
Kids Can Now Create, Customize, and Code their Own Super Powers
New York – August 1, 2018 – littleBits, the inventor of the electronic building block, today introduced the Avengers Hero Inventor Kit in collaboration with Marvel Entertainment, LLC. The new kit allows kids to create and customize high-tech hero gear and a unique Super Hero identity using littleBits electronic blocks.
“Inventors, Assemble!” will be kids’ new battlecry as they build their own high-tech hero gauntlet with wearable tech sensors, in-app block coding, a customizable LED matrix light design, and authentic Marvel Avengers sound effects. Marvel Avengers including Iron Man, The Hulk, Black Widow, Black Panther, and Shuri, then guide them through “hero training” in the free Avengers Hero Inventor app, which includes step-by-step instructions and video tutorials for more than 18 in-app activities. By
completing activities around light, speed, stealth, sound, coding, and unique hero identity, kids unleash their creativity and imagine their own invention super powers.
"It’s important to us to provide kids with varied experiences and inclusive role models,” said Paul Gitter, SVP Licensing, Marvel Entertainment. “littleBits’ Avengers Hero Inventor Kit enables kids of any age, gender, and technical background to find super powers that appeal to them, embrace these skills, and invent their own. This rich and fun experience allows kids to ‘be more’ by allowing them to learn and challenge themselves.”
“From creating circuits to introducing super powers like stealth mode, rainbow control, power boost, and more, the Avengers Hero Inventor Kit teaches kids about STEAM in a fun, accessible way,” said Ayah Bdeir, founder and CEO of littleBits. “We’re thrilled to extend our relationship with Disney to now work with the amazing team at Marvel to give kids the skills -- and the confidence -- to change the world.”
The Avengers Hero Inventor Kit includes everything kids need to create their own super powers with electronic building blocks, then reconfigure them in different ways to create new inventions: nine Bits, seven hero gear parts, two sticker sheets, and the free littleBits Avengers Hero Inventor app. It follows the success of the Droid Inventor Kit, which won The Toy Association’s 2018 Creative Toy of the Year and was named to several of the toy industry’s most prestigious “hot toy” lists, including TTPM’s “Most Wanted” and the Toy Insider™ “STEM 10.” The Avengers Hero Inventor Kit is currently available for preorder on the littleBits website and Amazon.
Available in the United States, Canada, Germany, United Kingdom, Spain, France, Italy, Australia, and New Zealand, the Avengers Hero Inventor Kit will begin shipping August 24, 2018. Look for it on Amazon.com, in Disney Stores, and at littleBits.com. Suggested retail price is $149.99 USD.
For more information, please visit www.littleBits.com.