DC Comics has announced it is making certain versions of last week’s Batman #50 and Catwoman #1 fully returnable by Direct Market retailers and are standing by the storyline and expressing confidence in the titles moving forward.
“DC stands by the amazing work of the creative teams involved on Batman #50 and Catwoman #1,” the publisher wrote in this week’s newsletter to retailers.
“DC also stands by its publication of Batman #50 and Catwoman #1, and we invite you to buckle up for the next 50 issues.
“DC is proud of its reputation as the prime supporter of the Direct Market, and its commitment to these retailers is unparalleled.”
According to at least one retailer Newsarama spoke to Thursday morning, some retailers are apparently upset the highly publicized and built-up to the wedding of Batman and Catwoman didn’t come off, and that customer interest in the titles and subsequent issues have been negatively impacted.
The retailer we spoke to expressed less concern with the story being spoiled in New York Times three days prior to release and more with the actual result of the storyline.
He described in his experience sales of Batman #50 flattening and falling significantly below sales of the lead-up issues and below Batman sales prior to the announcement of the wedding storyline.
The retailer attributed those sales to reader feeling deceived with the story.
Further describing their reputation of a “prime supporter” of the Direct Market, DC went on to announce “…due to the expressed concerns from our partners in the Direct Market, DC will be making the following items returnable at a later date”.
Those issues are the main, black and variant covers by Mikel Janin, Jim Lee, and Art Adams for Batman #50 and the main, blank, and variant cover by Joelle Jones and Stanley "Artgerm" Lau for Catwoman #1.
The retailer Newsarama spoke to also described an issue in the retailer community about some who made significant investment in custom variant covers for those issues. It is not yet clear if those custom variant issues will also be made returnable.
Update: Newsarama has confirmed that the "bodyguard" in the tweet sent by Batman writer Tom King (below) is in fact David Wray, a known art collector who works for ComicSketchArt LLC as line security for various creators' booth lines at conventions. So it's possible King's tweet was in jest.;
Because of the Batman 50 death threats they got me a bodyguard for the Con. This is David. He is presumably already very bored with endless looking for toys.— Tom King (@TomKingTK) July 19, 2018
For my uh kids. pic.twitter.com/snbBYMHwcx