AMC theaters has announced a new proprietary ticket subscription service to rival MoviePass, according to The Hollywood Reporter.
AMC's subscription will be a new tier of its existing AMC Stubs program. The new tier, launching June 26, will carry a $19.95 a month price tag and will allow customers to see up to three movies a week, and will also receive discounts on concessions. Additionally, AMC's program extends to its IMAX, Dolby Cinema, 3D, and other non-standard format movies, and is good at all their locations nationwide.
Other stipulations include a mandatory two-hour window between films seen on the same day, and no rollover if a subscriber does not see three movies in one week.
"We believe that our current and future loyal guests will be interested in this type of program, as AMC Stubs A-List rewards guests with something that no one else offers: the very best of AMC, including Imax, Dolby Cinema and RealD 3D up to 3 times per week, for one simple, sustainable price," said Adam Aron, CEO and president of AMC Theatres.