Steve Rotterdam has joined AfterShock Comics as its new Senior Vice-President of Sales and Marketing. In the newly-created position, Rotterdam is said to be developing and implimenting new strategies in the company's relationship with retailers and readers.
“In only three short years, AfterShock has solidified its status as a power player within the comics landscape, and Steve’s wealth of marketing experience, combined with the educated, strategic risks he's demonstrated throughout his career, makes him the perfect fit to lead our sales and marketing efforts,” said Mike Marts, AfterShock’s Editor-in-Chief. “I enjoyed several years of working alongside Steve at DC Comics and I’m looking forward to continuing that run of success and innovation here.”
Rotterdam is best-known as DC Comics' Senior VP of Sales and Marketing from 2007 to 2011. He left the company to found his own public relations firm, Bonfire Agency LLC, which represents several comic publishers. Rotterdam plans to continue running Bonfire Agency - but plans to limit his work there to clients not competitive with AfterShock.
“As both a marketer and life-long comics fan, I’ve been impressed with what Mike, Joe, Lee and Jon have established at AfterShock and with how quickly, yet methodically, they’ve grown in just three years,” said Rotterdam. “I’m both thrilled and humbled to join them and the rest of the team to build upon this success. There is such tremendous potential to be unleashed here – for fans, for creators, for the retail community – and I’m excited to do just that.”