Walt Disney Company Australia has purchased the naming rights for Melbourne's Etihad Stadium - redubbing it Marvel Stadium, according to The Age.
Disney will rename the venue as Marvel Stadium starting in September, for an eight-year deal with Melbourne Stadiums Limited, the owners of Etihad Stadium. The re-branded stadium will include a Marvel retail store.
“Marvel is a powerhouse in the entertainment industry and one of the most recognised brand names in the world. It is a brand dedicated to audience experiences, which firmly aligns with our vision to create incredible experiences for fans," said MSL CEO Michael Green in a statement. “This partnership will allow us to take the stadium atmosphere to the next level and create memorable experiences for a vast array of audiences and we look forward to delivering a truly game-changing experience."