ACTION COMICS #1000 (and MARVEL) Powers April 2018 Comic Book Sales to Positive Month

Action Comics #1000
Credit: DC Comics
Credit: DC Comics

As expected, DC Comics' all-star Action Comics #1000 anthology, priced at $7.99 and previously reported to have sold in excess of 500,000 copies, provided the comic book Direct Market a big boost in April 2018 - though Marvel Comics still managed to top the market share categories, according to figures released by Diamond Comic Distributors Friday morning. 

Perhaps key to Marvel holding onto the market share titles were six titles in April's Top 10 compared to DC's three, including Dan Slott and Stuart Immonen's Amazing Spider-Man #798 at #2 and #799 at #3, Charles Soule and David Marquez's Hunt for Wolverine #1 at #4, Cullen Bunn and Iban Coello's Venomized #1 at #6, Gail Simone and David Baldeon's Domino #1 at #8, and Mark Waid and Chris Samnee's Captain America #700 at #9.

Robert Kirkman and Charlie Adlard's The Walking Dead #178 from Image Comics filled out the chart at #10.

Credit: DC Comics

DC's Action #1000 companion hardcover, Action Comics: 80 Years of Superman, was April's best-selling graphic novel. Image and Marvel otherwise dominated the top 10 with four entries each ... or should be say Brian K. Vaughan and Marvel. Vaughan and Cliff Chiang's Paper Girls Volume 4 was #2, followed by Vaughan and Fiona Staples' Saga Volume 1 at #4, Saga Volume 8 at #8, and Paper Girls Volume 1 at #10. Marvel was led by Jim Starlin and Alan Davis' original graphic novel, Thanos: The Infinity Siblings at #3 and surprise, surprise Starlin, George Perez, and Ron Lim's The Infinity Gauntlet at #6.

According to Diamond, Marvel was April's top publisher with a 37.59% dollar share and a 42.21% unit share. DC was second with a 32.39% dollar share and a 33.02% unit share. Image was third with a 9.16% dollar share and a 9.47% unit share.

Due to Marvel's solid month and the boost of Action #1000, comic book sales were up 15.67% in dollars and 4.11% in units versus April 2017 (both four-week months), reflecting the high price point of the DC milestone issue. With graphic novel sales relatively flat against last year, the Direct Market was up 11.08% in total dollars sales and 3.64% in total unit sales year to year, one of the few positive months in last year and 1/2. 

That cut into the 2018 versus 2017 year-to-date deficit to 3.97% in dollar sales and 10.08% in unit sales. 

As always, Newsarama checked in with John Jackson Miller of Comichron for his big takeaways from the month:  

"Thanks to DC's Action Comics #1000, the Action Comics: 80 Years of Superman hardcover, and Marvel's several new series launches, Infinity War tie-ins, and Dan Slott's final Amazing Spider-Man arc, April's Direct Market orders were at their highest level since last May, posting the best four-week month since October 2016.

"Last April's sales winners were 'Thehe 'Button' issues and the launch of Secret Empire; this April, the mix appears to have offered a better sales story. April's improvement further appears to be spread around some: Comichron finds Marvel's and DC's dollar sales for the month at full retail up 19% and 18% respectively year-over-year, while Oni Press, IDW Publishing, and Dynamite Entertainment's April-versus-April beats were even larger."

"The graphic novel category was up slightly last month in dollar terms after a series of disappointing results: around 610,000 units shipped. You have to go back to August 2016, during the DC 'Rebirth' launch, to find a month where both comics and graphic novel dollar sales were up. April did the trick, if just barely."

Check out Miller's video review of the month’s preliminary charts.

The April 2018 Market Share, Comparative Sales Data, New Titles Shipped and Top 10 Comic Books Units and Dollars and Top 10 Graphic Novels Units and Dollars charts follow below.


TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE

PUBLISHER

SHARE

MARVEL COMICS

37.59%

DC ENTERTAINMENT

32.39%

IMAGE COMICS

9.16%

IDW PUBLISHING

4.08%

DARK HORSE COMICS

2.36%

BOOM! STUDIOS

2.20%

DYNAMITE ENTERTAINMENT

1.60%

VIZ MEDIA

1.19%

ONI PRESS

1.13%

TITAN COMICS

0.73%

OTHER NON-TOP 10

7.57%

 

UNIT MARKET SHARE

PUBLISHER

SHARE

MARVEL COMICS

42.21%

DC ENTERTAINMENT

33.02%

IMAGE COMICS

9.47%

IDW PUBLISHING

3.67%

DARK HORSE COMICS

1.79%

BOOM! STUDIOS

1.72%

DYNAMITE ENTERTAINMENT

1.29%

VALIANT ENTERTAINMENT LLC

0.71%

ONI PRESS

0.61%

TITAN COMICS

0.55%

OTHER NON-TOP 10

4.97%


COMPARATIVE SALES STATISTICS

 

DOLLARS

UNITS

APRIL 2018 VS. MARCH 2018

COMICS

20.64%

12.39%

GRAPHIC NOVELS

15.40%

24.13%

TOTAL COMICS/GN

19.13%

13.20%

TOYS

-19.63%

-16.16%

APRIL 2018 VS. APRIL 2017

COMICS

15.67%

4.11%

GRAPHIC NOVELS

0.72%

-1.79%

TOTAL COMICS/GN

11.08%

3.64%

TOYS

3.47%

-14.60%

YEAR-TO-DATE 2018 VS. YEAR-TO-DATE 2017

COMICS

-1.51%

-10.12%

GRAPHIC NOVELS

-9.68%

-9.53%

TOTAL COMICS/GN

-3.97%

-10.08%

TOYS

-7.30%

-12.84%

 

NEW TITLES SHIPPED

PUBLISHER

COMICS SHIPPED

GRAPHIC NOVELS SHIPPED

MAGAZINES SHIPPED

TOTAL SHIPPED

MARVEL COMICS

86

37

0

123

DC ENTERTAINMENT

81

30

1

112

IMAGE COMICS

62

22

0

84

IDW PUBLISHING

47

19

0

66

BOOM! STUDIOS

23

14

0

37

DARK HORSE COMICS

16

10

0

26

TITAN COMICS

13

8

1

22

VIZ MEDIA

0

22

0

22

DYNAMITE ENTERTAINMENT

16

5

0

21

ONI PRESS

3

4

0

7

OTHER NON-TOP 10

131

180

19

330

TOTAL

478

351

21

850

 

TOP 10 COMIC BOOKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

VENDOR

1

ACTION COMICS #1000

$7.99

DC

2

AMAZING SPIDER-MAN #798

$3.99

MAR

3

AMAZING SPIDER-MAN #799

$3.99

MAR

4

HUNT FOR WOLVERINE #1

$5.99

MAR

5

BATMAN #44

$2.99

DC

6

VENOMIZED #1

$4.99

MAR

7

BATMAN #45

$2.99

DC

8

DOMINO #1

$3.99

MAR

9

CAPTAIN AMERICA #700

$5.99

MAR

10

THE WALKING DEAD #178 (MR)

$3.99

IMA


TOP 10 COMIC BOOKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

VENDOR

1

ACTION COMICS #1000

$7.99

DC

2

AMAZING SPIDER-MAN #798

$3.99

MAR

3

HUNT FOR WOLVERINE #1

$5.99

MAR

4

AMAZING SPIDER-MAN #799

$3.99

MAR

5

VENOMIZED #1

$4.99

MAR

6

CAPTAIN AMERICA #700

$5.99

MAR

7

DOMINO #1

$3.99

MAR

8

BATMAN #44

$2.99

DC

9

INFINITY COUNTDOWN #2

$4.99

MAR

10

THE WALKING DEAD #178 (MR)

$3.99

IMA


TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

VENDOR

1

ACTION COMICS: 80 YEARS OF SUPERMAN HC

$29.99

DC

2

PAPER GIRLS VOLUME 4 TP

$14.99

IMA

3

THANOS: THE INFINITY SIBLINGS OGN HC

$24.99

MAR

4

SAGA VOLUME 1 TP (MR)

$9.99

IMA

5

BATMAN VOL. 5: RULES OF ENGAGEMENT TP

$16.99

DC

6

THE INFINITY GAUNTLET TP

$24.99

MAR

7

STAR WARS: DARTH VADER VOL. 2: LEGACY’S END TP

$17.99

MAR

8

SAGA VOLUME 8 TP (MR)

$14.99

IMA

9

PHOENIX RESURRECTION: THE RETURN OF JEAN GREY TP

$17.99

MAR

10

PAPER GIRLS VOLUME 1 TP

$9.99

IMA


TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

VENDOR

1

ACTION COMICS: 80 YEARS OF SUPERMAN HC

$29.99

DC

2

PAPER GIRLS VOLUME 4 TP

$14.99

IMA

3

THANOS: THE INFINITY SIBLINGS OGN HC

$24.99

MAR

4

THE INFINITY GAUNTLET TP

$24.99

MAR

5

X-MEN: GRAND DESIGN TP

$29.99

MAR

6

BATMAN VOL. 5: RULES OF ENGAGEMENT TP

$16.99

DC

7

HARLEY QUINN & THE GOTHAM CITY SIRENS OMNIBUS HC

$75.00

DC

8

MARVEL MASTERWORKS: AVENGERS VOLUME 18 HC

$75.00

MAR

9

STAR WARS: DARTH VADER VOL. 2: LEGACY’S END TP

$17.99

MAR

10

SUPERMAN: EXILE AND OTHER STORIES OMNIBUS HC

$125.00

DC


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