SABAN Sells POWER RANGERS for $522 Million

Power Rangers
Credit: Saban Brands

The Power Rangers franchise and several other properties have been sold to Hasbro, Inc. by Saban Properties LLC, in a definitive agreement for cash and stock valued at $522 million.

“Power Rangers is an iconic brand built on a heritage of great storytelling and merchandising with tremendous upside potential when fully executed across Hasbro’s Brand Blueprint,” said Hasbro CHairman/CEO Brian Goldner. “Shortly after entering into our licensing arrangement, it became clear that now was the time to begin investing in unlocking Power Rangers’ full potential. We see significant opportunity for Power Rangers across our entire Brand Blueprint, including toys and games, consumer products, digital gaming and entertainment, as well as geographically throughout our global retail footprint. We couldn’t be more pleased that Haim Saban will continue in a consulting role to further guide our development of this valuable property for the next generation of Power Rangers fans.”

Hasbro took over the Power Rangers master toy license in February 2018.

“25 years after launching Power Rangers, I believe the future for this brand has never been greater,” said Haim Saban, founder of Saban Brands and creator of Power Rangers. “Hasbro’s leadership in innovation, storytelling and brand stewardship make it the perfect company to further develop the global reach and appeal of the Power Rangers property. I look forward to working with Brian and the team in the years to come.”

Other properties included in this Hasbro/Saban deal are My Pet Monster, Popples, Julius Jr., Luna Petunia, and Treehouse Detectives.

The Hasbro/Saban agreement won't be finalized until it goes though several customary closing conditions, including obtaining required regulatory approvals. Hasbro expects the deal to be finalized by June 2018, with its first Power Rangers products being released in spring 2019.

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