Facebook is partnering with Fandango and Atom Tickets to discount up to $2 off per ticket for movie theater tickets purchased on its platform via the movie-ticketing services, until at least you get into the habit of purchasing your tickets that way.
According to Variety, starting Wednesday, Facebook U.S. mobile users who buy a movie ticket on the service will automatically have a discount applied to their order total. The discount will be equal to and cover any convenience fees charged by Fandango and Atom Tickets.
The Hollywood trade reports this isn't a PR move hatched to counteract recent bad press by Facebook and a resulting stock plunge, but rather the special limited-time promotion is an effort to get people in the habit of using Facebook to buy movie tickets before it reinstates convenience-fee charges. Currently, the Facebook movie-ticket discount offer is available only to U.S. mobile users.
To get the discount, Facebook have to browse for movies on the Facebook Movies dashboard (facebook.com/movie_ticketing) or on a movie’s Facebook page. There they can look up theaters and showtimes directly on Facebook and then purchase tickets through Fandango or Atom. The promotional discount is automatically applied at checkout.