Disney and McDonald's are teaming up for a multi-year agreement that would put toys based on Disney's entertainment properties in McDonald's kid-focused happy meals - along with healthier, more nutritious food.
“McDonald’s and Disney are two beloved family favorites and together with this alliance, we will create memorable moments for families,” Morgan Flatley, McDonald’s USA Chief Marketing Officer said. “As we continue to build a better McDonald’s, this relationship combines ingenuity in food and entertainment to encourage more balanced meal selections in our Happy Meals and inspire families in fun and innovative ways.”
“McDonald’s commitment to balanced Happy Meals allows our two companies to collaborate on new ways to bring the magic of Disney to McDonald’s consumers,” added Tiffany Rende, Senior Vice President, Corporate Alliances, The Walt Disney Company.
The changes to McDonald's Happy Meals are aimed at reducing the level of saturated fats, added sugars, and sodium in Happy Meals to meet Disney's nutrition guidelines, which the company adopted in 2006. In 2012, Disney extended the guidelines with new standards for the foods advertised during Disney programming.
The non-exclusive, multi-year deal between Disney and McDonald's will bring toys based on Disney, Marvel, Pixar, and Lucasfilm properties to the fast food retailer, starting in June with toys based on Disney/Pixar's Incredibles 2, which is due out in theaters June 15, followed by toys based on November 21's Ralph Breaks the Internet: Wreck-It Ralph 2.