Devil's Due Entertainment is changing its name and logo as part of a reorganization to focus on creator-owned titles. Now working under the name Devil's Due Comics, the company is shifting to a more DIY effort for creators according to founder Joshua Blaylock.
“Currently the comic industry has a high class problem of too much quality. Every week we’re overloaded with fantastic submissions, more than we could ever publish, let alone give the full attention we offer to all of our current titles. It’s a glut of goodness, and all one needs to do is view the Previews catalog to see it,” said Blaylock.
“While we’re structured to handle national distribution and even the highest volume of sales, there’s a whole world of new indie artists with small-but-growing voracious followings. These are creators hustling every weekend at comicons, on Kickstarter, and social media, who already have a lot of the aspects of comic production figured out," he continued. "They do fairly well by nurturing a cult fanbase, but just need an infrastructure to rely on, an opportunity to get onto store shelves, and a brand behind them. That’s easy for us and hard for them."
Blaylock said this new arrangement is ideal for "rising stars with a 'DIY' mentality."
"What takes up all of our time and resources are the granular aspects of marketing, the nurturing of the fans and constant engagement, which readers really want directly from the creators now anyway," continued Blaylock. "What I’ve strived to create here is an arrangement that allows us to say 'yes' to smaller titles while still being primed for the bigger hits in a way that is win-win for everyone. Part of that is by using new technology I developed, and some is just old fashioned contract tweaking."
The first two titles coming out under the new Devil's Due Comics name are Scott Schmidt and Brian Atkins' Final Street in June, followed by Pat Shand and Olivia Pelaez's Little Girl in July. Previous Devil's Due titles aren't automatically shifting over to these new arrangements, but will be negotiated on a case-by-case basis.
Devil's Due will continue to distribute under the umbrella label Devil's Due / 1First Comics.