DC Leads January 2018 Comic Book Sales To Mixed Results

DC Comics January 2018 solicitations
Credit: DC Comics

All eyes will be on the comic book Direct Market as looks to rebound off its first down sales year after five straight years of growth, and the early returns are ... inconclusive?

Lead by a 1-2-3 punch mostly fueled by Batman, DC dominated the top of the comic book sales chart, but split the market share charts with Marvel. January 2018 sales finished slightly up from December, but slightly down from January 2017 ... but with a catch.

Credit: DC Comics

Batman's team-up with a new Rorschach in Geoff Johns and Gary Frank's Doomsday Clock #3 from DC was the best-selling comic book of January 2018 according to figures released by Diamond Comic Distributors Friday morning.

That was the first of DC's six titles in January's top 10 (specifically the unit Top 10, more on that later) including Scott Snyder and Greg Capullo's Dark Nights: Metal #5 ranked #2. Robert Kirkman and Charlie Adlard's The Walking Dead #175 from Image, the first chapter of the "New World Order" story arc, ranked #5 in units. Marvel had three titles in the top ten(s), including Al Ewing, Mark Waid, Jim Zub, and Pepe Larraz's Avengers #675, the first chapter of the weekly "No Surrender" event, ranked #6 in units.

Credit: Heather Campbell (Dark Horse Comics)

Dark Horse's The Legend of Korra Volume 2: Turf Wars Part 2, based on Nickelodeon's animated series, was the the best-selling graphic novel of January by units. Marvel's The Vision hardcover was January's bestseller by dollars.

DC formidable combo of event series at the top of the comic book chart helped it to market share win in units 38.94% to Marvel's 36.69%, but Marvel's higher price points kept them at the top of the market share dollar chart 34.30% to DC's 33.80%.

While overall January's dollar sales were down only 1.97% in dollars compared to January 2017, this year had five shipping weeks, compared to only four last year. 

Here's John Jackson Miller from Comichron's take on the month:

"A fifth week in January 2018 slowed the Direct Market’s slide, with graphic novel sales to retailers back on the positive side — and the brightest spot was that DC beat its January 2017 pace handily, by 15%. That’s likely more than the fifth week would normally have added. In fact, the fifth week didn’t add much in new comic book releases, with only 5% more new releases shipping. Publishers made up by releasing more graphic novels than usual.

"I always discourage taking any indicators from the winter months, when volumes are lower. It does appear that DC has momentum entering the year; it also appears that the pie is smaller, about as much as it would be after a year down 10%. With a new Robert Kirkman series launching in March, we’ll see if the winter months can manage to beat expectations. "

For much more on January's numbers, check out Comichron.

The January 2018 Market Share, Comparative Sales Data, and New Titles Shipped charts charts follow below. And for the first time Diamond has debuted two distinct Top 10 Comic Books and Top 10 Graphic Novels charts, by units and dollars invoiced, respectively. They also follow below.

TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE

PUBLISHER

SHARE

MARVEL COMICS

34.30%

DC ENTERTAINMENT

33.80%

IMAGE COMICS

9.48%

IDW PUBLISHING

4.42%

DARK HORSE COMICS

2.50%

BOOM! STUDIOS

2.13%

DYNAMITE ENTERTAINMENT

1.61%

VIZ MEDIA

1.29%

TITAN COMICS

0.96%

ONI PRESS

0.89%

OTHER NON-TOP 10

8.63%

 

UNIT MARKET SHARE

PUBLISHER

SHARE

DC ENTERTAINMENT

38.94%

MARVEL COMICS

36.69%

IMAGE COMICS

8.23%

IDW PUBLISHING

3.51%

DYNAMITE ENTERTAINMENT

2.25%

BOOM! STUDIOS

1.74%

DARK HORSE COMICS

1.27%

VALIANT ENTERTAINMENT

0.83%

TITAN COMICS

0.74%

ARCHIE COMICS

0.62%

OTHER NON-TOP 10

5.19%


COMPARATIVE SALES STATISTICS

 

DOLLARS

UNITS

JANUARY 2018 VS. DECEMBER 2017

COMICS

6.08%

7.60%

GRAPHIC NOVELS

-6.09%

-11.86%

TOTAL COMICS/GN

2.13%

5.79%

TOYS

5.72%

12.29%

JANUARY 2018 VS. JANUARY 2017

COMICS

-4.29%

-11.40%

GRAPHIC NOVELS

3.96%

6.09%

TOTAL COMICS/GN

-1.97%

-10.26%

TOYS

24.19%

17.66%

 

NEW TITLES SHIPPED

PUBLISHER

COMICS SHIPPED

GRAPHIC NOVELS SHIPPED

MAGAZINES SHIPPED

TOTAL SHIPPED

MARVEL COMICS

86

41

0

127

DC ENTERTAINMENT

89

28

0

117

IMAGE COMICS

62

18

0

80

IDW PUBLISHING

43

25

0

68

BOOM! STUDIOS

24

12

0

36

TITAN COMICS

18

10

3

31

DARK HORSE COMICS

10

14

0

24

VIZ MEDIA

0

18

0

18

DYNAMITE ENTERTAINMENT

13

3

0

16

ONI PRESS

5

4

0

9

OTHER NON-TOP 10

128

123

22

273

TOTAL

478

296

25

799

 

TOP 10 COMIC BOOKS BY UNITS INVOICED

RANK

DESCRIPTION

PRICE

VENDOR

1

DOOMSDAY CLOCK #3

$4.99

DC

2

DARK NIGHTS METAL #5

$3.99

DC

3

BATMAN #38

$2.99

DC

4

BATMAN #39

$2.99

DC

5

THE WALKING DEAD #175 (MR)

$3.99

IMA

6

AVENGERS #675

$4.99

MAR

7

BATMAN: WHITE KNIGHT #4

$3.99

DC

8

AMAZING SPIDER-MAN/VENOM: VENOM INC. OMEGA #1

$4.99

MAR

9

BATMAN AND THE SIGNAL #1

$3.99

DC

10

OLD MAN HAWKEYE #1

$3.99

MAR


TOP 10 COMIC BOOKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

VENDOR

1

DOOMSDAY CLOCK #3

$4.99

DC

2

DARK NIGHTS METAL #5

$3.99

DC

3

AVENGERS #675

$4.99

MAR

4

THE WALKING DEAD #175 (MR)

$3.99

IMA

5

AMAZING SPIDER-MAN/VENOM: VENOM INC. OMEGA #1

$4.99

MAR

6

BATMAN #38

$2.99

DC

7

BATMAN: WHITE KNIGHT #4

$3.99

DC

8

BATMAN #39

$2.99

DC

9

BATMAN AND THE SIGNAL #1

$3.99

DC

10

OLD MAN HAWKEYE #1

$3.99

MAR


TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY UNITS SHIPPED

RANK

DESCRIPTION

PRICE

VENDOR

1

LEGEND OF KORRA VOLUME 2: TURF WARS PT 2 TP

$10.99

DAR

2

THE WICKED & THE DIVINE VOLUME 6: IMPERIAL PHASE PART 2 TP (MR)

$16.99

IMA

3

DC SUPER HERO GIRLS: DATE WITH DISASTER TP

$9.99

DC

4

DESCENDER VOLUME 5: RISE OF THE ROBOTS TP

$16.99

IMA

5

KILL OR BE KILLED VOLUME 3 TP (MR)

$16.99

IMA

6

SAGA VOLUME 8 TP (MR)

$14.99

IMA

7

WOLVERINE: OLD MAN LOGAN VOL. 6: DAYS OF ANGER TP

$17.99

MAR

8

VISION HC

$39.99

MAR

9

SAGA VOLUME 1 TP (MR)

$9.99

IMA

10

HARLEY QUINN VOLUME 4: SURPRISE, SURPRISE TP

$16.99

DC


TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS BY DOLLARS INVOICED

RANK

DESCRIPTION

PRICE

VENDOR

1

VISION HC

$39.99

MAR

2

THE WICKED & THE DIVINE VOLUME 6: IMPERIAL PHASE PART 2 TP (MR)

$16.99

IMA

3

GENE COLAN'S TOMB OF DRACULA ARTIST EDITION HC

$125.00

IDW

4

SUPERMAN: THE GOLDEN AGE OMNIBUS VOLUME 5 HC

$125.00

DC

5

MARVEL MASTERWORKS: DAREDEVIL VOLUME 12 HC

$75.00

MAR

6

MARVEL MASTERWORKS: SUB-MARINER VOLUME 8 HC

$75.00

MAR

7

LEGEND OF KORRA VOLUME 2: TURF WARS PT 2 TP

$10.99

DAR

8

DESCENDER VOLUME 5: RISE OF THE ROBOTS TP

$16.99

IMA

9

KILL OR BE KILLED VOLUME 3 TP (MR)

$16.99

IMA

10

DEADPOOL & CO. OMNIBUS HC

$125.00

MAR


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