With Marvel Studios' Black Panther less than two weeks away, Campbell's is rolling out a two-pronged tie-in effort - beginning with soup.
The iconic soup maker is rolling out limited-edition Black Panther soup can labels - but before anyone gets too excited, it says it won't contain any "Vibranium or heart-shaped herbs."
The soup will actually have die-cut pasta shapes of Thor's hammer, Captain America's shield, Hulk's fist, Iron Man's helmet, and the Avengers logo. Interestingly, there's no Black Panther iconography in the soup itself.
Additionally, Campbell's is taking part in the groundswell of community-funded screenings of Black Panther with one planned February 15 in Cherry Hill, New Jersey for local school and youth organizations.