DC & Marvel Split December Sales; 2017 Officially First Down Year Since 2011

"Doomsday Clock #2" cover
Credit: Gary Frank/Brad Anderson (DC Comics)

It's official official. Direct Market comic book sales fell year-to-year for the first time since 2011, with 2017 finishing up about 10% off from 2016.

Credit: Gary Frank/Brad Anderson (DC Comics)

According to figures released by Diamond Comic Distributors Friday morning, DC Comics led the Direct Market in dollar share, powered by the two best-selling comic books of the month - Geoff Johns and Gary Frank's Doomsday Clock #2 and Scott Snyder and Greg Capullo's Dark Nights: Metal #4 - and four other Top 10 titles. 

Marvel Comics, which released the other four Top 10 titles including Matthew Rosenberg and Leinil Yu's Phoenix Resurrection: The Return of Jean Grey #1 (ranked #3), led the Direct Market in unit share. 

 

 

 

 

 

 

Credit: Fiona Staples (Image Comics)

Brian K. Vaughan and Fiona Staples' Saga Volume 8 from Image Comics was December's best-selling graphic novel.

Sales of comic books and graphic novels in December were down 14.57% in dollars and 23.23% in units versus December 2016. That finalized the first year-to-year decline in sales since 2011, with 2017 finishing up down 10.09% in dollars and 9.86% in units against 2016.

Look for more information, including more historical context, from Comichron later Friday.

The December 2017 Market Share, Comparative Sales Data, and New Titles Shipped charts, along with Top 10 Comic Books and Top 10 Graphic Novels charts follow below.

 

TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE

PUBLISHER

SHARE

DC ENTERTAINMENT

34.54%

MARVEL COMICS

33.80%

IMAGE COMICS

8.69%

IDW PUBLISHING

3.92%

DARK HORSE COMICS

2.69%

BOOM! STUDIOS

2.28%

DYNAMITE ENTERTAINMENT

2.08%

ONI PRESS

1.00%

VIZ MEDIA

0.96%

VALIANT ENTERTAINMENT LLC

0.96%

OTHER NON-TOP 10

9.08%

 

UNIT MARKET SHARE

PUBLISHER

SHARE

MARVEL COMICS

38.81%

DC ENTERTAINMENT

37.65%

IMAGE COMICS

7.20%

IDW PUBLISHING

2.92%

DARK HORSE COMICS

2.06%

BOOM! STUDIOS

1.98%

DYNAMITE ENTERTAINMENT

1.84%

VALIANT ENTERTAINMENT LLC

1.08%

ARCHIE COMIC PUBLICATIONS

0.71%

TITAN COMICS

0.67%

OTHER NON-TOP 10

5.07%

 
COMPARATIVE SALES STATISTICS

 

DOLLARS

UNITS

DECEMBER 2017 VS. NOVEMBER 2017

COMICS

-16.13%

-14.05%

GRAPHIC NOVELS

-21.95%

-10.88%

TOTAL COMICS/GN

-18.11%

-13.77%

TOYS

-33.23%

-30.05%

DECEMBER 2017 VS. DECEMBER 2016

COMICS

-16.54%

-24.11%

GRAPHIC NOVELS

-10.17%

-13.37%

TOTAL COMICS/GN

-14.57%

-23.23%

TOYS

-27.60%

-37.11%

FOURTH QUARTER 2017 VS. THIRD QUARTER 2017

COMICS

-2.41%

-5.19%

GRAPHIC NOVELS

8.49%

7.61%

TOTAL COMICS/GN

0.82%

-4.24%

TOYS

9.14%

2.15%

FOURTH QUARTER 2017 VS. FOURTH QUARTER 2016

COMICS

-13.90%

-19.53%

GRAPHIC NOVELS

-1.77%

-7.71%

TOTAL COMICS/GN

-10.37%

-18.66%

TOYS

-15.67%

-24.40%

YEAR 2017 VS. YEAR 2016

COMICS

-10.40%

-9.69%

GRAPHIC NOVELS

-9.38%

-11.86%

TOTAL COMICS/GN

-10.09%

-9.86%

TOYS

-12.55%

-19.90%

 

NEW TITLES SHIPPED

PUBLISHER

COMICS SHIPPED

GRAPHIC NOVELS SHIPPED

MAGAZINES SHIPPED

TOTAL SHIPPED

MARVEL COMICS

85

43

0

128

DC ENTERTAINMENT

80

38

1

119

IDW PUBLISHING

35

32

0

67

IMAGE COMICS

55

10

0

65

BOOM! STUDIOS

24

7

0

31

DARK HORSE COMICS

19

9

0

28

DYNAMITE ENTERTAINMENT

21

5

0

26

VIZ MEDIA

0

16

0

16

VALIANT ENTERTAINMENT

6

2

0

8

ONI PRESS

4

3

0

7

OTHER NON-TOP 10

118

164

27

309

TOTAL

447

329

28

804

 

TOP 10 COMIC BOOKS

RANK

DESCRIPTION

PRICE

VENDOR

1

DOOMSDAY CLOCK #2

$4.99

DC

2

DARK NIGHTS: METAL #4

$3.99

DC

3

PHOENIXRESURRECTION: THE RETURN OF JEAN GREY #1

$4.99

MAR

4

BATMAN #36

$2.99

DC

5

BATMAN #37

$2.99

DC

6

BATMAN: WHITE KNIGHT #3

$3.99

DC

7

AMAZING SPIDER-MAN/VENOM: VENOM INC. ALPHA #1

$4.99

MAR

8

MARVEL TWO-IN-ONE #1

$3.99

MAR

9

HAWKMAN FOUND #1

$3.99

DC

10

AMAZING SPIDER-MAN #792

$3.99

MAR


TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK

DESCRIPTION

PRICE

VENDOR

1

SAGA VOLUME 8 TP (MR)

$14.99

IMA

2

BATMAN VOL. 4: THE WAR OF JOKES & RIDDLES TP

$19.99

DC

3

STAR WARS VOL. 6: OUT AMONG THE STARS TP

$19.99

MAR

4

BATMAN: DETECTIVE COMICS VOL. 4: DEUS EX MACHINA TP

$16.99

DC

5

BLACK HAMMER VOL. 2: THE EVENT TP

$19.99

DAR

6

JUSTICE LEAGUE VS. SUICIDE SQUAD TP

$24.99

DC

7

SHIRTLESS BEAR-FIGHTER TP (MR)

$16.99

IMA

8

DEADLY CLASS VOLUME 6 TP (MR)

$16.99

IMA

9

VENOMVERSE TP

$15.99

MAR

10

RICK AND MORTY VOLUME 6 TP (MR)

$19.99

ONI


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