MAD MEN Alum Cast as Netflix's SABRINA, The Teenage Witch

Kiernan Shipka at the 69th Primetime Emmy Awards Performers Nominee Reception at the Wallis Annenberg Center for the Performing Arts on September 15, 2017 in Beverly Hills, CA
Credit: Kathy Hutchins /
Credit: Archie Comics

Mad Men alum Kiernan Shipka has been cast in the titular lead role in Netflix's The Chilling Adventures of Sabrina. Described by Archie Comics as "an emplowyed young woman, half-human, half-witch," Sabrina will be portrayed as a high school sophomore attending Baxter High.

“We’re all such huge fans of Kiernan’s work that when we started talking about who this new incarnation of Sabrina could be, her name was on everyone’s wish list.” said Archie CCO and Riverdale showrunner Roberto Aguirre-Sacasa. “This is a darker, more macabre version of Sabrina, and we’re incredibly excited for people to see Kiernan make this iconic character her own.”

Based on the revisionist comic book series of the same name (by Aguirre-Sacasa and artist Robert Hack), Chilling Adventures of Sabrina is scheduled to have a 20-epiode first season on Netflix. No release date has been given.

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