C.J. Kettler has been hired as president of King Features Syndicate, taking over the position from long-time president T.R. “Rocky” Shepard III. King distributes iconic comic strips such as Popeye, Betty Boop, Prince Valiant, Mandrake, and Flash Gordon, to newspapers and digital outlets, and is licensor of those brands to other companies.
“In the increasingly fragmented digital landscape, content discovery is enormously difficult,” Kettler said. “The value of King Features’ iconic brands, especially those that span generations, can’t be overstated. These characters are instantly recognizable, especially at the thumbnail scale that now dominates the entertainment market.”
Kettler will report to Neeraj Khemlani, president of Hearst Entertainment & Syndication.
“With her wealth of digital media and production experience, C.J. will further develop King Features’ iconic characters for the next generation of viewers on multiple media platforms,” Khemlani said. “As premium kids’ programming continues to expand onto Netflix, Hulu, Apple and Amazon and short form video continues to move onto platforms like YouTube, Snapchat and Facebook, so will our characters. C.J. is joining the King Features team at a unique time, building on the rich foundation of the company’s past and spearheading new initiatives for the future.”
Kettler comes to King after serving as Executive VP of Houghton Mifflin Harcout, and is an executive producer on Netflix's upcoming Carmen Sandiego television series. She previously was CEO of Sunbow Entertainment and a founder of Oxygen Media.
Kettler's predecessor, Shepard, has segued to an advisory role for King.