MARVEL LEGACY Tops September Sales But 2017 Stays the Course

Marvel Comics September 2017 solicitations
Credit: Marvel Comics
Credit: Marvel Comics

Marvel Comics' Marvel Legacy #1 was the best-selling comic book of September 2017 in the Direct Market, but the launch of the publisher's new editorial direction didn't change the course of 2017 sales.  

According to figures released by Diamond Comic Distributors Friday morning, total comic book and graphic novel sales are down about 6% versus a similar four-shipping week September 2016. While sales remain high verses five and 10 year comparisons, it appears more and more the Direct Market will end its five-year run of growth this year.

DC Comics' Dark Nights: Metal #2 was September's second best-selling title, but we'll have to wait until Diamond releases more information Monday to compare it and Legacy's head-to-head sales. DC occupied most of the month's Top 10, accounting for seven titles overall. 

Image's The Walking Dead #171 was the seventh best-selling title. Rounding out the Top 10 was Marvel's second entry, Venomverse #1, the month's third best-selling title.

Credit: Image Comics

Image's The Walking Dead Volume 28 was September's best-selling graphic novel. 

Marvel was September's top publisher with a 37.97% dollar share and a 38.13% unit share. DC followed with a 30.21% dollar share and a 36.68% unit share. 

With the 6.07% decline in dollar sales and 6.37% decline in unit sales, total 2017 year-to-date sales through September now stand down a tidy 10% in dollars and 6.71% in units compared to 2016.

The September 2017 Market ShareComparative Sales Data, and New Titles Shipped charts, along with Top 10 Comic Books and Top 10 Graphic Novels charts follow below.

TOP COMIC BOOK PUBLISHERS

RETAIL MARKET SHARE

PUBLISHER

SHARE

MARVEL COMICS

37.97%

DC ENTERTAINMENT

30.21%

IMAGE COMICS

9.55%

IDW PUBLISHING

4.30%

DARK HORSE COMICS

2.44%

BOOM! STUDIOS

1.99%

DYNAMITE ENTERTAINMENT

1.94%

VIZ MEDIA

1.40%

TITAN COMICS

1.16%

ONI PRESS

1.10%

OTHER NON-TOP 20

7.94%

 

UNIT MARKET SHARE

PUBLISHER

SHARE

MARVEL COMICS

38.13%

DC ENTERTAINMENT

36.68%

IMAGE COMICS

8.81%

IDW PUBLISHING

3.67%

DYNAMITE ENTERTAINMENT

1.91%

BOOM! STUDIOS

1.77%

DARK HORSE COMICS

1.70%

VALIANT ENTERTAINMENT LLC

0.93%

TITAN COMICS

0.85%

AFTERSHOCK COMICS

0.75%

OTHER NON-TOP 10

4.80%


COMPARATIVE SALES STATISTICS

 

DOLLARS

UNITS

SEPTEMBER 2017 VS. AUGUST 2017

COMICS

-0.44%

1.26%

GRAPHIC NOVELS

-14.41%

-15.46%

TOTAL COMICS/GN

-4.81%

-0.08%

TOYS

-18.35%

-15.27%

SEPTEMBER 2017 VS. SEPTEMBER 2016

COMICS

-2.98%

-5.49%

GRAPHIC NOVELS

-13.14%

-16.98%

TOTAL COMICS/GN

-6.07%

-6.37%

TOYS

-13.86%

-30.78%

YEAR-TO-DATE 2017 VS. YEAR-TO-DATE 2016

COMICS

-9.20%

-6.15%

GRAPHIC NOVELS

-11.83%

-13.22%

TOTAL COMICS/GN

-10.00%

-6.71%

TOYS

-11.33%

-18.24%

 

NEW TITLES SHIPPED

PUBLISHER

COMICS SHIPPED

GRAPHIC NOVELS SHIPPED

MAGAZINES SHIPPED

TOTAL SHIPPED

MARVEL COMICS

88

42

0

130

DC ENTERTAINMENT

77

34

0

111

IMAGE COMICS

58

25

0

83

IDW PUBLISHING

40

21

0

61

VIZ MEDIA

0

43

0

43

BOOM! STUDIOS

28

10

0

38

DYNAMITE ENTERTAINMENT

29

7

0

36

TITAN COMICS

19

10

3

32

DARK HORSE COMICS

16

13

0

29

ONI PRESS

8

6

0

14

OTHER NON-TOP 10

123

154

17

294

TOTAL

486

365

20

871

 

TOP 10 COMIC BOOKS

RANK

DESCRIPTION

PRICE

VENDOR

1

MARVEL LEGACY #1

$5.99

MAR

2

DARK NIGHTS: METAL #2

$3.99

DC

3

VENOMVERSE #1

$4.99

MAR

4

BATMAN #30

$2.99

DC

5

BATMAN #31

$2.99

DC

6

HARLEY QUINN 25TH-ANNIVERSARY SPECIAL #1

$4.99

DC

7

THE WALKING DEAD #171 (MR)

$2.99

IMA

8

BATMAN: THE RED DEATH #1

$3.99

DC

9

BATMAN: THE MURDER MACHINE #1

$3.99

DC

10

ACTION COMICS #987 LENTICULAR EDITION

$3.99

DC


TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK

DESCRIPTION

PRICE

VENDOR

1

THE WALKING DEAD VOLUME 28 TP (MR)

$16.99

IMA

2

BATMAN: THE DARK KNIGHT III: MASTER RACE HC

$29.99

DC

3

STAR WARS: DARTH MAUL TP

$16.99

MAR

4

EAST OF WEST VOLUME 7 TP (MR)

$16.99

IMA

5

DC SUPER HERO GIRLS VOL. 4: PAST TIMES AT SUPER HERO HIGH TP

$9.99

DC

6

SEX CRIMINALS VOLUME 4: FOURGY TP (MR)

$16.99

IMA

7

ALL-STAR BATMAN VOL. 1: MY OWN WORST ENEMY TP

$16.99

DC

8

ROYAL CITY VOL. 1: NEXT OF KIN TP

$9.99

IMA

9

HARLEY QUINN VOL. 3: RED MEAT TP

$16.99

DC

10

WOLVERINE: OLD MAN LOGAN VOL. 5: PAST LIVES TP

$17.99

MAR


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