Thor: Ragnarok's prevalent social media buzz topped out over the weekend, reaching the highest level of buzz with a clip that came out on Saturday - the same night the Floyd Mayweather Vs. Conor McGregor boxing match took place. The Thor: Ragnarok ad in question was billed as a peek at the film's "Main Event" gladiator showdown between Thor and Hulk - which it delivered.
Variety cites media-measurement firm ComScore and its PreAct service's figure of 57,000 new social media interactions for Ragnarok, which now total 850,000 new conversations since material from the film has been on social media.
Thor's 57k numbers over the weekend trumps its nearest movie competitors: Mamma Mia: Here We Go Again! (40k), It (32k), Star Wars: The Last Jedi (23k), and American Assassin (18k).
Thor: Ragnarok is due out in theaters November 3.