Wizard #3
Credit: Erik Larsen (Wizard World)

Wizard World is relaunching its entertainment journalism magazine Wizard as a digital service. Described as a "digital re-imagination, re-conception, and re-launch,"a Wizard quartlerly magazine will focus on "the biggest stories of the day in pop-culture, entertainment, and fandom." A a daily video series titled WizPop, which just launched, will run in tandem with that.

“To a generation of fans the Wizard name has stood at the intersection of entertainnment and pop culture. By introducing Wizard and WizPop as vibrant digital incarnations, Wizard World will expand its pre-eminent position in the industry to connect and interact with millions of fans every day,” said John D. Maatta, Wizard World President & CEO. “With the triumverate of Wizard, WizPop and the Wizard World live convention platform we have created a 24 hour a day digital and live experiential platform serving the fans of pop culture - the Wizard experience and the on-going conversation doesn’t stop when a Wizard Comic Con ends.”

At its height in the mid-1990s, Wizard had a circulation of over 100,000. The magazine ended in 2011, with the company turning its focus exclusively to its popular conventions.

The new Wizard will be led by the recently-hired Director of Content Brian Walton, who previously worked as Editor-In-Chief of Nerdist. Luke Y. Thompson has been hired as Associate Editor.

The Wizard magazine will offically relaunch  August 25 at the 20th annual Wizard World Chicago.

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