PETER PARKER's Comic Book 'Homecoming' Tops June 2017's Sales Charts In an Inevitably Down Month

"Peter Parker: The Spectacular Spider-Man #1" cover
Credit: Adam Kubert (Marvel Comics)
Credit: John Cassaday/Paul Mounts (Marvel Comics)

In June 2016 over five shipping weeks, Civil War II #1 and five DC Rebirth #1s - including two Batman titles - helped the comic book Direct Market post huge sales figures and gains over previous months. So it'll come as no surprise that June 2017's four weeks of sales figures was going to fall in comparison, the only question was how much. 

According to sales figures released by Diamond Comic Distributors Friday morning, over 20%. 

Chip Zdarsky, Adam Kubert, and Jordie Bellaire's Peter Parker: The Spectacular Spider-Man #1 (not so coicidentally timed close to the debut of Spider-Man: Homecoming) was the best-selling comic book of June, helping Marvel Comics stay on top of the market share charts. 

DC Comics' prelude to its next big event, Dark Days: The Forge #1 was the second-ranked title, followed by the debut of Marvel's latest Darth Vader series. Marvel's Secret Empire, which charted the bestselling title of May and two others in the Top 10, charted the 8th and 9th ranked titles. Image's The Walking Dead #168 rounded out the Top 10 and its staying power is fairly remarkable in the age of event and relaunch publishing.

Credit: Jamie McKelvie/Matt Wilson (Image Comics)

Kieron Gillen and Jamie McKelvie's The Wicked and The Divine Volume 5: Imperial Phase Part 1 from Image Comics was June's best-selling graphic novel. Image scored four titles in that Top Ten.

Marvel's 38.54% dollar and 42.82% unit share were tops, followed by DC's 30.61% dollar share and 31.76% unit share. Image was third with 8.86% dollar and 9.00% unit share. 

Again, with the caveat we're comparing four on-sale weeks to five and against what was a huge sales month, comic book dollar sales were down over 18% versus June 2016, and down over 28% in graphic novel sales, for a nearly identical total of over 21% down in total dollar and unit sales compared to last year. 

John Jackson Miller of Comichron, the industry standard for comic book sales analysis, tells Newsarama it isn't all doom and gloom. There is, in fact, some decent news hidden in the margins, on the comic book front, at least.

Says Miller: "It’s a fifth-week-giveth, fifth-week-taketh-away situation to a degree, versus such an extremely strong June from last year that I warned readers about it last month. Last June was the best month for comics orders in more than 20 years, thanks to Rebirth and Civil War II. Still, some brighter spots: under the hood, if you divide sales by the number of weeks in the month, the individual weeks in June were the strongest all year to date. Trades continue to be the big laggard." (read more at Comichron here)

Now halfway home, overall 2017 comics book and graphic novel sales are down 6.77% in dollars year-to-date versus 2016, but if you're a 'glass half full' type, up 1.15% in units, meaning retailers actually ordered more products this year versus last, they've just generated less revenue. 

The June 2017 Market ShareComparative Sales Data, and New Titles Shipped charts, along with Top 10 Comic Books and Top 10 Graphic Novels charts follow below.

PUBLISHER MARKET SHARES

RETAIL MARKET SHARE

PUBLISHER

SHARE

MARVEL COMICS

38.54%

DC ENTERTAINMENT

30.61%

IMAGE COMICS

8.86%

IDW PUBLISHING

4.24%

DARK HORSE COMICS

3.46%

BOOM! STUDIOS

1.83%

DYNAMITE ENTERTAINMENT

1.79%

TITAN COMICS

1.02%

VIZ MEDIA

1.01%

ONI PRESS INC.

0.79%

OTHER NON-TOP 10

7.84%

 

UNIT MARKET SHARE

PUBLISHER

SHARE

MARVEL COMICS

42.82%

DC ENTERTAINMENT

31.76%

IMAGE COMICS

9.00%

IDW PUBLISHING

3.18%

DARK HORSE COMICS

2.47%

DYNAMITE ENTERTAINMENT

2.07%

BOOM! STUDIOS

1.61%

VALIANT ENTERTAINMENT LLC

0.82%

TITAN COMICS

0.76%

AFTERSHOCK COMICS

0.74%

OTHER NON-TOP 10

4.76%


COMPARATIVE SALES STATISTICS

 

DOLLARS

UNITS

JUNE 2017 VS. MAY 2017

COMICS

-0.43%

-5.91%

GRAPHIC NOVELS

-13.01%

-8.00%

TOTAL COMICS/GN

-4.31%

-6.08%

TOYS

-18.49%

-38.75%

JUNE 2017 VS. JUNE 2016

COMICS

-18.38%

-20.16%

GRAPHIC NOVELS

-28.04%

-30.14%

TOTAL COMICS/GN

-21.34%

-21.06%

TOYS

-20.11%

-37.01%

YEAR-TO-DATE 2017 VS. YEAR-TO-DATE 2016
(FIRST HALF 2017 VS. FIRST HALF 2016)

COMICS

-3.84%

2.56%

GRAPHIC NOVELS

-12.99%

-13.50%

TOTAL COMICS/GN

-6.77%

1.15%

TOYS

-2.84%

-6.29%

SECOND QUARTER 2017 VS. FIRST QUARTER 2017

COMICS

8.21%

1.37%

GRAPHIC NOVELS

6.99%

17.06%

TOTAL COMICS/GN

7.84%

2.47%

TOYS

-12.46%

-6.82%

SECOND QUARTER 2017 VS. SECOND QUARTER 2016

COMICS

-7.68%

-4.64%

GRAPHIC NOVELS

-15.03%

-13.50%

TOTAL COMICS/GN

-10.01%

-5.41%

TOYS

-3.19%

-11.96%

 

NEW TITLES SHIPPED

PUBLISHER

COMICS SHIPPED

GRAPHIC NOVELS SHIPPED

MAGAZINES SHIPPED

TOTAL SHIPPED

MARVEL COMICS

101

39

0

140

DC ENTERTAINMENT

84

36

1

121

IMAGE COMICS

55

15

1

71

IDW PUBLISHING

51

17

0

68

DARK HORSE COMICS

22

20

0

42

BOOM ENTERTAINMENT

23

9

0

32

TITAN COMICS

15

14

2

31

DYNAMITE ENTERTAINMENT

23

2

0

25

VIZ MEDIA

0

22

0

22

ONI PRESS INC.

12

6

0

18

OTHER NON-TOP 10

116

142

19

277

 

TOP 10 COMIC BOOKS

RANK

DESCRIPTION

PRICE

VENDOR

1

PETER PARKER: THE SPECTACULAR SPIDER-MAN #1

$4.99

MAR

2

DARK DAYS: THE FORGE #1

$4.99

DC

3

STAR WARS: DARTH VADER #1

$4.99

MAR

4

BATMAN #24

$2.99

DC

5

DARK KNIGHT III: THE MASTER RACE #9

$5.99

DC

6

BATMAN #25

$3.99

DC

7

EDGE OF VENOMVERSE #1

$3.99

MAR

8

SECRET EMPIRE #4

$3.99

MAR

9

SECRET EMPIRE #5

$3.99

MAR

10

THE WALKING DEAD #168 (MR)

$2.99

IMA


TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK

DESCRIPTION

PRICE

VENDOR

1

THE WICKED & THE DIVINE VOL. 5: IMPERIAL PHASE I TP

$16.99

IMA

2

DC SUPER HERO GIRLS VOL. 3: SUMMER OLYMPUS TP

$9.99

DC

3

MOTOR CRUSH VOLUME 1 TP

$9.99

IMA

4

DESCENDER VOLUME 4: ORBITAL MECHANICS TP

$16.99

IMA

5

SPIDER-MAN/DEADPOOL VOLUME 2: SIDE PIECES TP

$16.99

MAR

6

TEEN TITANS VOL. 1: DAMIAN KNOWS BEST TP

$16.99

DC

7

HARLEY QUINN VOL. 2: THE JOKER LOVES HARLEY TP

$16.99

DC

8

STAR WARS: DOCTOR APHRA VOLUME 1: APHRA TP

$17.99

MAR

9

A.D.: AFTER DEATH HC

$24.99

IMA

10

NIGHTWING VOL. 2: BACK TO BLUDHAVEN TP

$16.99

DC


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